Most nonprofits are familiar with #GivingTuesday and many have benefited from a day dedicated to philanthropy and generosity. According to their website “Started in 2012, GivingTuesday has generated billions of dollars in charitable contributions. This demonstrates the significant potential for fundraising, and giving in all the ways, on this special day.”
While the official givingtuesday.com website doesn’t provide exact steps for using video they do reference the importance of telling your story clearly. Using video for your #GivingTuesday campaign is one of the most effective ways to share your story while also boosting engagement and increasing donations.
#GivingTuesday videos allow you to clearly show potential donors the following:
- The need
Video allows you to show before and after examples or highlight the reason why you need funding. Sharing your story and not being afraid to make a direct appeal to donors can be an effective way to increase #givingtuesday donations - The impact
Through video you can highlight the impact your nonprofit is making and specifically how their donations will increase that impact. Testimonial videos are a great way to accomplish this, allowing viewers to hear directly from people who receive your services or benefit from your involvement. - The Goal
Set a realistic goal for fundraising, engagement, collections, etc. Goals are a great way to keep donors involved before during and after #GivingTuesday. Share about these goals on videos that you post to reels and stories.
Getting Started
Planning an entire video campaign for #GivingTuesday can be overwhelming, thankfully GLBAL media makes it easy by guiding you through the entire process. Since 2007, we have worked with nonprofits to tell their story, increase donations and inspire action. Contact us today to get started.
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