justin willet, humanitarian photographer

Fundraising is no easy task for non-profits.

A lot of times the majority of a non-profit’s operating budget comes from some form of fundraising. Whether you’re a missionary who needs to raise your individual support, a 5 star rated organization on charity navigator or a brand new organization; you all have one common goal: raise funds to better provide for your cause. Below I outline what I believe to be the Top 3 tips for successful fundraising for non-profits:

1. Visual components

Studies conducted by Psychologist Jerome Bruner show that people only remember 10% of what they hear, 20% of what they read and around 80% of people remember what they see or do.

People need to see what you feel so strongly about. I believe that a good 30 second promo video can be more powerful than a 2 hour speech about your non-profit. One of my favorite quotes is from Dale Partridge who often says “People don’t refer ugly.” You must provide visual content to help equip people to accurately share about your cause.

How are you catering to the visual learner with your fundraising? Are you sending newsletters with professional pictures and informative infographics or are you sending a 10 page document hoping that someone will take the time to read and retain everything you’re trying to share?

2. Personal Connection

The personal connection is what drives the point home for your audience. It’s one thing to talk about why your cause is worthy of donations it’s another to put a face with a name and share how or why you got involved. Building off of point number one, photos and videos are an excellent way to share your personal connection.

People will connect with your vision if they can see it in action.

REMEMBER: 65% of the population – need to see what they are learning – William C. Bradford

3. Why

There is no shortage of crowdfunding campaigns on the internet which means that people are being asked frequently to donate money. This makes your “why” more important than ever before. You should be able to easily explain how the funds or materials that you collect will be used and distributed.  A couple questions to help with this process are:

  1. What is it that makes your organization, goal or passion different then work that’s already being done?
  2. How do you plan to use the money that you collect?
  3. What is your focus area? Local, domestic or international?

Childfund Display

ACTION STEPS:

Now that that you understand the importance of photography, video and design, it’s time to start implementing them into your fundraising. Do you have an upcoming trip or event planned that you could capitalize on by hiring a photographer or videographer to capture your vision? Contact me today.

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