Lily Opera – June 2022 Hey Westminster Grant Recipient

This month’s Hey Westminster grant recipient is the Lily Opera by Garth Baxter.

Check out the video that we filmed and produced for Hey Westminster for the June 2022 grant recipient Lily Opera.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

Lily Opera Behind The Scenes Lily Opera Behind The Scenes

 

 

 

 

 

 

 

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Linwood Brethren Church Drone Video and New Website

Linwood Brethren Church Website by GLBAL media
We recently published the new website for Linwood Brethren Church that incorporates a custom drone video of the church building and surrounding community.
Linwood Brethren Church contacted us last year to create a website that they can easily keep updated to better serve their congregation. Located in rural Union Bridge, MD this historic church sits on top of a hill and features a beautiful bell tower.
While discussing the needs for the website the pastor also expressed interest in capturing drone footage of the church and surrounding community to highlight the area they serve. This video can be found as the background on the homepage.

 

We created custom pages for Linwood Brethren Church that communicates their history, their staff, their statement of faith, and their events.
Linwood Brethren Church Website by GLBAL media
Linwood Brethren Church Website by GLBAL media
Learn more about our web design and aerial drone video services.

Infinite Love Project Video – January 2022 Hey Westminster Grant Recipient

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

This month’s Hey Westminster grant recipient is the Infinite Love Project, creators of the Be Kind Signs. Their mission is “spreading kindness one heart, one sign at a time.”

Check out the video that we filmed and produced for Hey Westminster for the January 2022 grant recipient Be Kind Sign, Infinite Love Project.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Soni Sunshine Video – December 2021 Hey Westminster Grant Recipient

This month’s Hey Westminster blog is very different from the others because we share it with both joy and sadness. We filmed and photographed the Soni Sunshine Snow 5-0 event in Westminster, MD as part of the December 2021 Hey Westminster grant. This event was for Sonia Davis’ 50th birthday and brought out nearly 1,000 people to show their love for her and her family. She battled cancer for several years and recently passed after her birthday and community celebration.

During her time battling cancer, Sonia shared her experiences and resources for others battling cancer through Soni Sunshine. She and her husband Casey also began a nonprofit to financially assist those battling cancer called “Help On The Way!”

The Hey Westminster board decided to give this month’s grant to Soni Sunshine. Sonia and Casey immediately let the board know that they would be giving those funds to their nonprofit, “Help On The Way!” so that the money can help others. This is just one example of their generosity and heart for helping others.

We have been friends with Casey and Sonia for awhile and have worked on several projects together, so we are deeply feeling the loss for their family and our community. It was an honor to be a part of videoing and photographing this event for them.

Check out the video that we filmed and produced for Hey Westminster for the December 2021 grant recipient Soni Sunshine, per their request the grant will go to Help On The Way.

The Soni Sunshine Snow 5-0 had so many fun features to celebrate Sonia and help others.

They had fundraisers for their nonprofit, food trucks for guests to enjoy, a place to leave notes for Sonia, and characters from all of Sonia’s favorite Christmas movies. They even surprised her with a genuine “Griswold” house-lighting moment and snow machine. The kids absolutely loved the “snow”!

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

December 2021 Hey Westminster grant recipient presentation Soni Sunshine

December 2021 Hey Westminster grant recipient Soni Sunshine

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Wisdom Court & Find Your Purpose Video – November 2021 Hey Westminster Grant Recipient

Hey westminster November 2021 GLBAL media

We filmed the Wisdom Court and Find Your Purpose Video in Westminster, MD as part of the November 2021 Hey Westminster Grant. The nonprofit “Find Your Purpose” aspires to elevate and empower individuals of all ages through mentorship, experiential learning, and entrepreneurship opportunities”. And Wisdom Court specializes in all forms of Music Entertainment, Consulting, Bookings, Media, Marketing & Promotional opportunities. Both are owned and operated by Billy Lyve out of Westminster, MD.

Wisdom Court Studios is in the same building as AYO Boutique at 2 Bond Street Westminster, MD.

Billy Lyve Find Your Purpose Inc GLBAL media

Billy Lyve Find Your Purpose Inc GLBAL media

 

Check out the video that we filmed and produced for Hey Westminster for the November 2021 grant recipient Wisdom Court and Find Your Purpose.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

behind the scenes filming GLBAL media Find Your Purpose Billy Lyve

behind the scenes filming GLBAL media

behind the scenes filming GLBAL media

Hey westminster November 2021 GLBAL media Find Your Purpose

billy lyve westminster maryland

GLBAL media behind the scenes filming westminster maryland

billy lyve westminster maryland

GLBAL media behind the scenes filming westminster maryland

GLBAL media behind the scenes filming westminster maryland

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

THIS GIRL – WorldServe International

THIS GIRL picture

Today GLBAL media is excited to announce the launch of THIS GIRL, a nonprofit campaign for WorldServe International. WorldServe International is a nonprofit organization working to provide clean water, sanitation, education, and economic opportunities.

About a year ago they reached out to us to develop the brand identity for a new initiative. After reviewing the program that they planned on implementing in some African communities we recognized that the heart of the program was empowerment for young women who don’t have a voice. This direction on focusing on the girls’ dignity led us to name this new initiative THIS GIRL.

From the beginning, WorldServe International and GLBAL media set out to create a brand that would allow everyone to participate in helping girls thrive.

This is not a topic that should be exclusive to women/girls. We thought that this brand should be represented in a way that everyone feels comfortable sharing the content, championing the cause, and being involved in providing dignity, health, and education for girls.

WorldServe has long recognized that women and girls are disproportionately affected by water scarcity.

When water is present, great things can happen, especially in the area of education for girls. When girls are finally able to attend school, WorldServe International wants to do everything possible to keep them going! A challenge with which many girls struggle is the ability to attend school during their menstrual cycle. Inadequate restroom facilities, a lack of hygiene products, and rampant taboos mean that girls in developing countries miss nearly a full week of school every month. As absences add up, girls may fall so far behind that they don’t return.
The lack of water in many school settings limits the effectiveness of washable sanitary products and other solutions (such as tampons and cups). Further, the economic and environmental challenges inherent in traditional “manufactured” products could result in new difficulties. Ultimately an award-winning compostable pad production system created by Aakar Innovations was discovered as the perfect solution. With compassion and grace, the girls learn what menstruation is, its role in the lives of healthy women and girls, and benefit from a dialogue where their great potential and self-worth are affirmed.

 

 

THIS GIRL dignity, health, & education

If this story resonates with you and you would like to join THIS GIRL, here’s how you can get involved:

Text the words “this girl” to 844-928-4123 to join for $12/month

$12 a month provides a girl with dignity, health, and education. WorldServe International distributes 100% compostable sanitary pads (made locally by women employed at a fair wage!), along with a comprehensive menstrual health curriculum, and undergarments. Without this basic dignity, a girl can miss up to 4 days of school each month!

Our role in the THIS GIRL brand, campaign, and website.

WorldServe approached GLBAL media in the summer of 2020 about creating a new program for menstrual hygiene. The intent was to create a program that everyone could have a conversation about because it is not just an issue that affects women.

We spent the next month developing the name and brand for it, then developed a marketing strategy. We created the branding, designed the logos and packaging, edited the video, designed the webpage, created the marketing and overall message, and are continuing to develop new marketing materials for THIS GIRL under the WorldServe International organization.

THIS GIRL logo and brand colors defined

 

THIS GIRL custom packaging designs for welcome kits

 

This Girl welcome kit

Learn more about our story-first approach to brand identity, graphic design, and campaign development services for nonprofits.

Nonprofit fundraising videos

Nonprofit fundraising videos

GLBAL media is a digital agency for nonprofits. We film and produce fundraising videos and nonprofit videos. Some of our past projects have been for ChildFund and Lauren Daigle, Children International and MercyMe, and a Westminster, Maryland nonprofit Together We Own It.

Often we work closely with nonprofits and artists to develop unique digital campaigns tailored to their brand like the ones below for ChildFund and Lauren Daigle tour and the two for Children International and MercyMe.

We also film and produce videos for nonprofits like the one below for Together We Own It located in Westminster, Maryland. In this blog, we shared the story of how this video led to an individual donating a $10,000 gift to Together We Own It because they saw this video on social media. As a company, we believe in the power of storytelling and how it inspires others to take action.

GLBAL media is a Maryland video production agency that specializes in filming and producing nonprofit videos. Our team of videographers has a combined experience of over 40 years in video production and marketing. As a Story First Creative Agency, we believe every good video should start with a story. Our Westminster, MD videographers are available for worldwide travel. Whether we’re shooting in Africa, in a conference room, or out on tour with a band, we have an experienced team of videographers, storytellers, and animators to make your production a reality.
Learn more about our video production services for nonprofits.

The Well nonprofit brand design

The Well nonprofit brand for WorldServe by GLBAL media

GLBAL media is excited to share a new nonprofit initiative that was launched at  Light The Way Music Festival. We created this fundraising initiative called The Well for WorldServe International. We had multiple roles for creating and executing the launch of The Well.

We consulted on the arrangement and presentation approach at the festival. We developed the concept of the monthly giving program “The Well”. We designed The Well logo and branding. We designed the welcome email that went to all Light The Way Festival attendees. We designed banners for the activation tent at the festival. We designed 4×6 postcards for the festival attendees. We also provided photography and video for the festival recap. You can see our concert photography and video recap on this blog: Light The Way Music Festival.

The Well nonprofit brand for WorldServe by GLBAL media The Well nonprofit brand for WorldServe by GLBAL media

If you’d like to partner with The Well click here https://www.worldserveintl.org/thewell

The power of storytelling

The power of storytelling GLBAL media video production maryland

As a company we believe in the power of storytelling and how it inspires others to take action. Each month we have the honor of producing the videos of Hey Westminster‘s grant recipients and sharing the story behind their company. In January we were introduced to Katie Kirby the Executive director of Together We Own It and the first grant recipient from Hey Westminster.

Katie has been working hard for years to build an amazing nonprofit based out of Westminster, MD that serves the youth in Carroll County. Together We Own It serves over 700 children across the state of Maryland; primarily in Carroll and Wicomico County. They strive to foster a sense of connection between youth and their community by connecting people and resources, mentoring, providing educational enrichment, and recreational empowerment.

The power of storytelling GLBAL media video production maryland

Their recognition by Hey Westminster and the video we produced for them gained the attention of a local individual who wanted to learn more.

Read Director, Katie Kirby’s story:

Good morning! I just wanted to share the ripple effect that we’ve had after being the first Hey Westminster recipient. Someone saw the video that GLBAL media put together about us after we received the award. This person followed up and met with us, intrigued by how we got started and how far we’ve come, and ended up making a $10,000 individual donation. As a small but thriving organization, those dollars go so far here and we are excited to be able to continue to expand our work in Westminster. The impact your contribution has made in allowing us to provide 2 stipend positions for high school students to work with our team and lead youth programming has been incredible. I can’t thank you guys enough for what you are doing and the support you’ve given us as an organization! It means the world to us.
Best,
Katie Kirby

While we can’t guarantee that every video we produce will result in a $10,000 gift, we do believe that your story will help inspire others and allow people to learn more about your company. To learn more about GLBAL media’s video production, graphic design, & brand identity’s services visit https://glbalmedia.com/services/

Check out Together We Own It’s Hey Westminster video:

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

 

WinterJam 2021

WinterJam We The Kingdom

Winter Jam was our first flight, first concert and first tour bus in nearly 365 days. Following several consecutive years of over 200 days of travel we were excited to get back on the road with some of our favorite artists and closest friends. Check out the video recap we created from week 1 of Winter Jam 2021 featuring Crowder and We The Kingdom.

During WinterJam, Justin served as team lead for ChildFund and oversaw the tour reps and volunteer training. While we were on the tour we also captured photography and video of We The Kingdom and Crowder’s performances as well as the post show meet and greet with sponsors.

WinterJam We The Kingdom

WinterJam Crowder and We The Kingdom

WinterJam We The Kingdom

 

GLBAL media also created the on-screen content for ChildFund’s presentation by Jeremy Willet, shown below. It was a cinematic experience where the video content had been filmed previously in Mozambique and Jeremy narrated live on stage.

ChildFund meet and greet with Crowder and We The Kingdom

Those who attended WinterJam and chose to sponsor a child with ChildFund had the opportunity to participate in a meet and greet with Crowder and We The Kingdom. Each night we would take a group photo of all of the sponsors with the artists.

We also designed the banners for their displays and graphics for the campaign.

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund Sponsor a child today

ChildFund Sponsor a child today

ChildFund Sponsor a child today

As a story-first creative agency, we were able to serve ChildFund through video and photography captured on-location in Mozambique in 2020 which we incorporated into video and designs that were utilized at WinterJam for their child sponsorship campaign.

Learn more about our Mozambique video shoot.

Gateway School – March 2021 Hey Westminster Grant Recipient

Gateway school Hey Westminster March 2021 Grant Recipients

Gateway School in Westminster, Maryland is an alternative educational setting designed to assist high school students to have successful school experiences. Gateway submitted their project of a remembrance garden to honor students they have lost and support the mental health of their students.

Watch the video we filmed and produced for Hey Westminster for the March grant recipient Gateway School:

Check out some behind the scenes on-location of Justin Willet filming Gateway School’s story:

Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Mozambique Video Shoot 2020

In January 2020, we were invited to travel to Mozambique, Africa with ChildFund (501(c)(3) organization that connects children with what they need to grow up safe, healthy, educated and skilled, no matter where they are.) to document the progress that had been made in the sponsored community. We shared the end results of the project for ChildFund in a recent blog post. In this article, we are going to share some behind-the-scenes photos and the story of transformation that this community in Mozambique experienced because of child sponsorship.

Jeremy originally visited this village in Mozambique in 2018 for the first time because his son, who was 6 years old at the time, decided to sponsor a little boy named Sbsossiso who lived there. Jeremy describes the heart behind his trip:

“I went there for an entire month because I wanted to live amongst this group of people that were living in extreme poverty all the time and I wanted to be immersed into their situation to better understand it.”

Jeremy described the living conditions as challenging at best. They had one meal a day and access to water was a one-hour walk one way. If the well was dry or too far down for the children to reach they drank from the puddle on the ground shown in the photo above.

“Every day in the village there was a funeral, one day there was 3. All dying because of the water they had to drink.”

This lit a fire inside Jeremy. He began sharing the stories of these children on his social media to raise financial support for them through sponsorship.

“Every morning I woke up I would go find another child that was waiting to be sponsored. I’d take their picture and type out a little story and post it on Instagram hoping someone would see it. And all throughout the country people began to respond… It was my greatest joy every afternoon to return back to those homes and tell those children that they had been matched with a sponsor in America that would begin walking with them.”

This is a short video of a little girl who was told that she had been sponsored:

So many children in this community were sponsored that ChildFund was able to put in a clean water well. GLBAL media, was able to return with Jeremy, to the village to document the transformation that took place. Jeremy recalls his return visit in 2020:

“One of the most amazing privileges I had, was earlier this year I had the opportunity to go back… many had been sponsored for a complete year.”

He specifically noted the positive change in their faces, food supply, water, and clothing. GLBAL media was honored to partner with ChildFund to tell the story of this communities transformation through photography and video.

GLBAL media’s role in the ChildFund project in Mozambique:

We were specifically hired for photography, drone filming, camera 2 for an interactive-video campaign, and 360 filming for a virtual reality experience.


View more of our work from the nonprofit campaign for ChildFund & the Lauren Daigle World Tour.

Nonprofit Campaign | Lauren Daigle World Tour & ChildFund

Lauren Daigle World Tour ChildFund

A year ago GLBAL media was honored to work with ChildFund for the Lauren Diagle World Tour. We were able to serve ChildFund in many ways through nonprofit campaign development as well as on-site video and photography.

Lauren Diagle World Tour Child Fund

Lauren Diagle World Tour Child Fund

Lauren Diagle World Tour Child Fund

This nonprofit campaign also included a  12-month Letter Writing Kit that we created and designed for new sponsors.

This interactive kit provided sponsors with prompts to write to their sponsored child(ren) every month. The perforated pages made it simple for them to write directly in the book and remove to mail to their sponsored child(ren). We also designed custom-printed water bottles for the new sponsors.

Nonprofit Campaign | Lauren Daigle World Tour & ChildFund GLBAL media

Lauren Diagle Child Fund GLBAL media

 

GLBAL media also designed ChildFund’s custom banner and table display, as well as volunteer vests and flags.

nonprofit campaign design Lauren Diagle ChildFund GLBAL media

 

nonprofit campaign design Lauren Diagle ChildFund GLBAL media

 

Video Shoot in Mozambique.

In January 2020, we were invited to travel to Mozambique, Africa with ChildFund to document the progress that had been made in the sponsored community.  We were specifically hired for photography, drone filming, camera 2 for an interactive-video campaign, and 360 filming for a virtual reality experience campaign.

Some of the photos we created on this trip were included in the Letter Writing Kit shown above.

Nonprofit Campaign | ChildFund Mozambique

Behind the scenes of the filming process with our team.

ChildFund nonprofit campaign video film Mozambique

View more from our 2020 Mozambique video shoot project.

AYO Boutique Video – February 2021 Hey Westminster Grant Recipient

AYO Boutique

Owned by Durell Paige, AYO Boutique is an urban clothing brand and store that also hosts a variety of other entrepreneurs’ products. Originating in Baltimore City, AYO Boutique recently expanded to Westminster, Maryland. Durell and his team are passionate about creating solutions that serve the needs of the Westminster community.

AYO Boutique was awarded the Hey Westminster grant for February 2021.

Check out the video we filmed for Hey Westminster! February 2021 grant recipient, AYO Boutique. 

 

Behind the scenes from our AYO Boutique video shoot in Westminster, MD.

AYO Boutique AYO Boutique

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Hey, Westminster Partnership

Hey, Westminster! logo

GLBAL media is excited to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we’ll meet with the grant recipient to share their story on video and ways that others can get involved. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

We also had the honor of designing the logo and custom photo frame for Hey, Westminster!

Hey Westminster Logo Design

Check out the video we filmed below of the January 2021 grant recipient Together We Own It! 

Behind the scenes from our video shoot with Together We Own It in Westminster, MD.

Hey Westminster Video Shoot hey Westminster video shoot

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Shaping Our Worldview

Shaping our worldview: a story from the Texas/Mexico border

A story from the Texas/Mexico Border.

“We had no other choice.” Years later I can still hear these words loud and clear.

Over the past 15 years, I’ve had the honor to travel to over 30 different countries as a traveling photographer and humanitarian videographer telling stories of change, challenge, and hope. These experiences have proved invaluable in shaping my personal worldview and how GLBAL media as a company operates as a story-first creative agency serving nonprofits, ministries, and mission organizations.

In the winter of 2019, I was on assignment in the Rio Grande Valley (often referred to as “The Valley”) in south Texas documenting stories of immigrants and refugees who had braved the journey north to cross into the U.S. During this time tensions over border policies were at an all-time high, and I wanted to see firsthand what was happening.

Mexico sign

 

After spending the first 4 days meeting with families in The Valley, our team determined it was necessary to gain perspective from the other side of the border. We grabbed our passports and paid the $0.25 to walk across the bridge into Mexico. Once we crossed the border, we had no contact to meet up with or even a specific destination in mind, but we were on a mission to find a story that would help us understand why people were taking such great risks to come to America.

With the help of a translator, we started asking some of the locals in the market if they knew of anyone who had tried to cross the border recently. We were soon directed to a local church that was known for helping refugees. To our surprise, they greeted us with open arms and were happy to share about their ministry. They then offered to drive us across town to a partner organization that housed immigrants who were recently deported and had nowhere else to go. They provided a safe place for families to regroup and make a new plan.

As we walked into the facility, the looks on their faces told us that our unplanned arrival had raised some concern, and rightfully so. These men, women, and children had been through an array of difficult journeys, and many of them were wary of strangers and scared. Some had been recently arrested. Some had been deported and sent here from the U.S. Others had traveled long distances north only to decide not to go any farther, and some had their plans disrupted in other ways.

It took a little while to gain their trust and prove that we weren’t undercover border agents, but eventually, two teenage boys were willing to sit down and share their story on video with us as long as we promised to conceal their identities.

The Story

As their vulnerable story started to unfold, my preconceptions of immigrants and refugees were starting to shift. This was a story of survival.

Brian and Delmar were cousins who had traveled, mainly by foot, as part of a caravan of people heading north from Honduras. Their journey of over 1,000 miles led them to Mexico where they were kidnapped by members of a local cartel. Through tears they cautiously explained how they had been taken and held for three days, unsure if they would make it out alive, before eventually being released.

After listening to their story of hardship, we asked why they would take such great risks and leave their family and home country behind. Their response was in unison:

“We had no other choice.”

Back in Honduras, their family had lost everything after the local government seized their belongings, including all of their money. They were given the blessings of their parents and then left on the trip north in pursuit of a better life.

Everything they had gone through hadn’t deterred Brian and Delmar from their desperate mission. Even though they had been through so much danger, they were still planning to attempt to cross into the U.S.. Their dreams of the life they could make in America outweighed the peril they knew lie ahead. This journey for them was life or death.

Justin showing a young boy his photo

 

I would have done the same thing

As we left the facility, I kept mulling over the gravity of these two young cousins’ life circumstances. I couldn’t relate to anything they had gone through, but I had an overwhelming feeling that I would have done the same thing if I were in their situation.

You see, after having this firsthand experience in Mexico, my previous worldview had been shattered and new ideas were forming in my mind. Immigrants weren’t just a “those people” label that they had always been for me. Now they had names and faces. “Immigrants” now included vivid images of Brian and Delmar.

And while there is much work to be done surrounding immigration reform and the process as a whole, this experience made it personal. It was like looking in a mirror and realizing that Brian and I were so similar, just born in different places. Our roles could have been reversed just based on where we were born.

I share all of this not to make a political statement or even influence how you may feel about immigration, but rather to encourage you to go see the world, talk with people, ask questions, and realize that we all have a lot to learn.

You may not have the opportunity to travel to another country or sit down face-to-face with an immigrant or refugee, but the next time you’re at the park, the store, or a church gathering, take some time to talk to the people around you. Find someone who may look or act differently than you. Ask questions about their lives, their struggles, and how their life is different from yours. Truly listen to what they have to say. I believe that once we start to remove labels and generalizations, we will see the world start to come together in a new light.

You just may experience a shift in your worldview, too.

To learn more about GLBAL media go to our about page https://glbalmedia.com/about/

To learn more about our services for nonprofits go to https://glbalmedia.com/nonprofits/

2021 Compass of Design Trends for Non-Profits & Entertainment Companies

2021 DESIGN TRENDS

As we close 2020, we wanted to take a look ahead to 2021 design trends. Remote working is now in place for nearly every company and industry. This further opens the opportunity for businesses to use outside marketing agencies for their creative services in 2021, but not all agencies are the same. Staying aware and informed of the constant changing design trends, website standards, social media formats, and brand awareness is a must, and we have your 2021 Compass of Design Trends for Non-Profits & Entertainment Companies ready for your review. 

 

WEBSITE DESIGN

2021 Website TrendsAs we saw in 2020, Mobile-first designs will continue to take precedence. In 2019, 52.2% of traffic came from mobile phones, and continues to increase every year. In May, Google announced that Website load times will take a new precedent for google rankings. Page signals will be included in Google Search ranking and will measure how users perceive the experience of interacting with a web page.

 

🙂Emoji’s will continue to contribute to the mobile user experience as tech and mobile phone companies assign a symbol to nearly everything. Simple icons will continue to replace text and offer animation customization.

Live Streaming

SOCIAL MEDIA

As all industries try to adjust to COVID-19, Live streaming will continue to be a part of daily/weekly strategies for businesses, entertainers, musicians and churches. Quality audio, video, lighting, and the streaming platforms that content-producers choose to broadcast from will start to determine how audiences engage with virtual events.

 

SMS marketing will become more widely used. Over the past couple of years your phone number has often been used to create user accounts, loyalty programs, and more. It’s only a matter of time until those databases are accessed for direct marketing via text messages. in 2018, SMS open rates were as high as 98%! Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.

 

The use of geometric shapes and patterns will dominate bright upbeat designs, minimalist designs will continue to rise, moving away from photo heavy elements, and textures will replace gradients. “The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background.” – 99designs.com

 

Over the past year we’ve watched as racial tension has risen in the US. As a result companies have taken a proactive approach on inclusion. (Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.) Look for a demand of further diversity in advertising materials.

Apple’s proposed policy changes announced at the Worldwide Developers Conference (WWDC) will impact your personalized ads on Facebook. Facebook Business responded saying, “The changes plan to limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will impact your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time you may see an overall decrease in ad performance and personalization and an increase in cost per action.”

NONPROFITS

With travel bans limiting access to project areas, nonprofits will need to get creative in sharing new content from the areas they work in. Heavier digital presence (such as Facebook Fundraisers) due to lack of in-person events will become more vital than ever before.  We will see a shift to outdoor fundraisers (golf tournaments will likely replace dinners, festivals will replace arenas, etc.) due to the ongoing pandemic. Streamlined donation processes will become necessary components of a fundraising campaign because the average consumer has now donated online through a platform like Gofundme or Facebook fundraisers, and has become used to an on-page / one click experience. 
2021 Fundraising for nonprofits
Nonprofits should use 2021 to focus on donor retention since new acquisition will be down. It will be more important than ever to retain current donors, engage them with updates, and potentially even upsell them with additional giving opportunities. This is also a great time to focus on reengaging past donors. Falloff happens even during a “normal” fiscal year, and thankfully, many nonprofits have reported that donor retention has remained steady through the pandemic, but as the unemployment rate rises and the vaccine distribution slowly rolls out, donors may have to make difficult choices with their budgets, and normally, charitable giving is one of the first items to go. With new donor acquisition opportunities not available, nonprofits will need to focus on reengaging past donors who haven’t recently made a contribution. Finally, due to a heavier push for online donations, financial transparency will be at the forefront of donors minds to make sure that who they donate to is a legitimate organization, so err on the side of trustworthiness, updates, engagement, and accountability. 

GLBAL media expands to Nashville

Westminster, MD
December 7th, 2020
For Immediate Release
 
GLBAL media, based out of Westminster, MD plans to expand its services to Nashville, TN with the hiring of veteran non-profit strategist, Bobby Lingo as Strategic Marketing Manager.

Bobby joins an already ultra-experienced team of graphic designers, photographers, videographers, and non-profit experts lead by Creative Director and Owner, Justin Willet. GLBAL media is a creative agency serving non-profit organizations and the entertainment industry. Clients include international charities, Grammy-award winning artists, and White House officials.

 Bobby Lingo is a communicator, brand/campaign developer and strategic visionary. During his almost ten years at Compassion International, Bobby was instrumental in developing or advancing many campaigns such as One Meal One Day, Water For Life, Live58, Create Compassion and Bite Back. Today, Bobby uses his communication skills as a tour speaker for Thriving Charities Advocates (TCA), where he has represented organizations such as Children International, World Vision, and ChildFund. Bobby also serves as GLBAL media’s Strategic Marketing Manager, building brands, creating campaigns, and helping non-profits, churches, and para-church ministries expand their impact and influence.

Website Design for Maryland non-profit ECW Ministries

Maryland nonprofit Website

In 2016, I met with Vickie at a local tea bar in Westminster, MD to discuss concepts for a new nonprofit website. A fellow Marylander herself, I loved having the opportunity to meet in-person and hear her dreams for creating an organization that would serve both children and adults with disabilities.

We shared stories of traveling overseas and the different needs we had both seen firsthand.

Vickie knew that having a modern website that could accurately convey their cause was a must for communicating their needs to potential donors. We brainstormed ideas and design concepts for the new website and ways that the site could continue to grow with the organization. Focusing on global issues, this non-profit website needed to be user-friendly and accurately describe their mission.

Four years later, while we aren’t able to meet up in-person for a cup of tea because of the pandemic, ECW is still a valued client. In fact, ECW is currently making a difference in Ukraine and Zambia by helping hundreds of disabled children and their families have access to medical equipment, provide special education training and community-based support. They have also supplied sponsorships for orphans with disabilities to attend summer camps. Finally, while working with the local church, they have helped in providing wheelchair accessibility and supporting day/respite programs within the church.

About Every Child is Worthy Ministries: “Every Child is Worthy Ministries, also known as ECW, is a cross-disability national non-profit 501(c)(3) organization committed to promoting health and wellness initiatives for children and adults with disabilities. ECW is dedicated to making a lasting impact upon the disability community with the Message of Jesus Christ.”

Please consider visiting www.ecwministries.org and getting involved in their work.

Here’s what Vickie from ECW had to say about working with GLBAL media to build their new non-profit website:

5 of 5 stars

“George and I are extremely happy with what you have done with the website.  We have had several compliments about it and I will send anyone that needs your services your way.”

Fundraising Ideas for Non-Profits

justin willet, humanitarian photographer

Fundraising is no easy task for non-profits.

A lot of times the majority of a non-profit’s operating budget comes from some form of fundraising. Whether you’re a missionary who needs to raise your individual support, a 5 star rated organization on charity navigator or a brand new organization; you all have one common goal: raise funds to better provide for your cause. Below I outline what I believe to be the Top 3 tips for successful fundraising for non-profits:

1. Visual components

Studies conducted by Psychologist Jerome Bruner show that people only remember 10% of what they hear, 20% of what they read and around 80% of people remember what they see or do.

People need to see what you feel so strongly about. I believe that a good 30 second promo video can be more powerful than a 2 hour speech about your non-profit. One of my favorite quotes is from Dale Partridge who often says “People don’t refer ugly.” You must provide visual content to help equip people to accurately share about your cause.

How are you catering to the visual learner with your fundraising? Are you sending newsletters with professional pictures and informative infographics or are you sending a 10 page document hoping that someone will take the time to read and retain everything you’re trying to share?

2. Personal Connection

The personal connection is what drives the point home for your audience. It’s one thing to talk about why your cause is worthy of donations it’s another to put a face with a name and share how or why you got involved. Building off of point number one, photos and videos are an excellent way to share your personal connection.

People will connect with your vision if they can see it in action.

REMEMBER: 65% of the population – need to see what they are learning – William C. Bradford

3. Why

There is no shortage of crowdfunding campaigns on the internet which means that people are being asked frequently to donate money. This makes your “why” more important than ever before. You should be able to easily explain how the funds or materials that you collect will be used and distributed.  A couple questions to help with this process are:

  1. What is it that makes your organization, goal or passion different then work that’s already being done?
  2. How do you plan to use the money that you collect?
  3. What is your focus area? Local, domestic or international?

Childfund Display

ACTION STEPS:

Now that that you understand the importance of photography, video and design, it’s time to start implementing them into your fundraising. Do you have an upcoming trip or event planned that you could capitalize on by hiring a photographer or videographer to capture your vision? Contact me today.