2022 graphic design trends will be marked by bold colors, fonts, and designs that appeal to younger consumers. Keep these new trends in mind and determine how they may fit within your nonprofit’s or company’s designs.
Bright Color Gradients.
Bright color gradients will be used in modern designs to attract younger audiences and are typically associated with tech products. Be on the lookout for the unique ways bold color gradients will make their way into marketing materials and social media in 2022.
The use of multi-color or tie-dye backgrounds has returned for a fun younger feel to designs. 2022 graphic design is all about color and lots of it.
Bold Wavy Fonts.
Closely related to the vintage feel of tie-dye, bold wavy fonts are increasing in popularity replacing the once-standard sans-serif fonts like Helvetica and Gotham. These bold and wavy fonts are eye-catching and have an organic and fun feel.
The 2022 Pantone Color of the Year is Very Peri. A look at Pantone’s 2022 colors of the year includes the use of muted purples, orange and blue. You can check out Pantone’s fashion color trend report for more. In the blue family, with violet-red undertones, Very Peri will emerge as a color trend in the graphic design space in 2022.
Are you a fan of the 2022 graphic design trends we shared?
Let us know in the comments which 2022 graphic design trends you like the most.
Learn more about our graphic design and other creative services for nonprofits, entertainment companies, and churches.
We were happy to work on another project with JFJ and Sons. We have worked with the Felkners for over 5 years. Originally developing the JFJ and Sons website & now this new logo design and brand within their company. This time we created a new brand that is a subdivision within the JFJ and Sons company: Affordable Basement Solutions by JFJ and Sons. Since at times it will operate as a standalone brand it needed its own logo and branding.
For every branding client we create an accompanying brand guide. A brand guide is a helpful tool for individuals or whole teams to maintain a consistent brand presence. It visually showcases how to use your logos and what your brand fonts and colors are. For larger projects or campaigns we include key directions in wording and copy to use on the website, social media, and when talking about the campaign.
We photographed a recent basement renovation so that they would have photo content for this new brand that they can utilize on their website, social media, and on printed materials.
As a part of this larger project, we also designed this custom proposal folder for JFJ and Sons.
The inside pages feature a letter from the owner, high-quality printed images of their work, testimonials from happy customers, and a list of the services that they provide. The folder pockets allow for them to insert custom proposals and information for their customers.
Artists and Attractions hired us for a large graphic design project ranging from a vehicle wrap, to stage mockups, to posters and brochures for a variety of shows that they manage. Artists and Attractions is the representative for several shows within the fair and events industry. We created the following designs for upcoming trade shows and acts that they represent.
We designed a vehicle wrap for the semitrailer for Otter Adventure, which is an interactive water show with otters. We also designed the 3d model layout for the stage that will be created for the show.
Dangerous feats of comedy is a show that features extreme stunts and tricks combined with family-friendly comedy. We designed a brochure to highlight some of their most loved acts and communicate the experience of this particular show.
We created two different size designs for Pompeyo’s Dog Show. A 33×81 retractable banner and an 8×10 pop-up banner. We also created a stage mockup for the Space Adventure show.
We provide a variety of graphic design services for nonprofits, churches, and the entertainment industry.
Our design services include but aren’t limited to logo design, brand guides, graphic design, market research, design books, merchandise, flyers, brochures, etc. Learn more about our graphic design services.
Today GLBAL media is excited to announce the launch of THIS GIRL, a nonprofit campaign for WorldServe International. WorldServe International is a nonprofit organization working to provide clean water, sanitation, education, and economic opportunities.
About a year ago they reached out to us to develop the brand identity for a new initiative. After reviewing the program that they planned on implementing in some African communities we recognized that the heart of the program was empowerment for young women who don’t have a voice. This direction on focusing on the girls’ dignity led us to name this new initiative THIS GIRL.
From the beginning, WorldServe International and GLBAL media set out to create a brand that would allow everyone to participate in helping girls thrive.
This is not a topic that should be exclusive to women/girls. We thought that this brand should be represented in a way that everyone feels comfortable sharing the content, championing the cause, and being involved in providing dignity, health, and education for girls.
WorldServe has long recognized that women and girls are disproportionately affected by water scarcity.
When water is present, great things can happen, especially in the area of education for girls. When girls are finally able to attend school, WorldServe International wants to do everything possible to keep them going! A challenge with which many girls struggle is the ability to attend school during their menstrual cycle. Inadequate restroom facilities, a lack of hygiene products, and rampant taboos mean that girls in developing countries miss nearly a full week of school every month. As absences add up, girls may fall so far behind that they don’t return.
The lack of water in many school settings limits the effectiveness of washable sanitary products and other solutions (such as tampons and cups). Further, the economic and environmental challenges inherent in traditional“manufactured” products could result in new difficulties. Ultimately an award-winningcompostable pad production system created by Aakar Innovations was discovered as the perfect solution. With compassion and grace, the girls learn what menstruation is, its role in the lives of healthy women and girls, and benefit from a dialogue where their great potential and self-worth are affirmed.
If this story resonates with you and you would like to join THIS GIRL, here’s how you can get involved:
Text the words “this girl” to 844-928-4123 to join for $12/month
$12 a month provides a girl with dignity, health, and education. WorldServe International distributes 100% compostable sanitary pads (made locally by women employed at a fair wage!), along with a comprehensive menstrual health curriculum, and undergarments. Without this basic dignity, a girl can miss up to 4 days of school each month!
Our role in the THIS GIRL brand, campaign, and website.
WorldServe approached GLBAL media in the summer of 2020 about creating a new program for menstrual hygiene. The intent was to create a program that everyone could have a conversation about because it is not just an issue that affects women.
We spent the next month developing the name and brand for it, then developed a marketing strategy. We created the branding, designed the logos and packaging, edited the video, designed the webpage, created the marketing and overall message, and are continuing to develop new marketing materials for THIS GIRL under the WorldServe International organization.
Learn more about our story-first approach to brand identity, graphic design, and campaign development services for nonprofits.
A large portion of the work GLBAL media does is for those in the entertainment and music industry. We have a variety of designs and videos that we have done for upcoming tours starting soon in the fall of 2021. If you’re headed to a show on any of these tours keep an eye out for some of our work: Lauren Daigle, MercyMe, Newsboys, Crowder, I Am They, Danny Gokey and Tauren Wells.
Here’s some samples of the design and video work we created:
I AM THEY
We created banner designs and a booth display for ChildFund and I AM THEY. Their tour began on September 17th.
The Lauren Daigle and ChildFund tour begins on September 24th. We created a video for the Lauren Daigle tour, on-screen content, a booth display, and the water bottle and letter writing kits for ChildFund’s child sponsorship program. Two of the GLBAL media team members will also be on week one of the Lauren Daigle tour on behalf of ChildFund.
GLBAL media created the booth display and custom envelope designs for the Newsboys tour with ChildFund. Their tour begins on September 19th.
We created the Children International video for the MercyMe tour that begins on October 1st. View a short clip from the full video below. We also created the on-screen content shown for Children International during the MercyMe tour.
The Founder, Karli VonHerbulis, is located in Kigali, Rwanda. Karli & Justin Willet have worked together on different creative projects dating back to as early as 2011. Working together on her vision for the brand identity and website for Third Culture Thriving was extra special because of the long history of friendship and collaborative creative efforts.
This project was also very unique since she is located on the other side of the world in a completely opposite time zone. Many times Justin would send off content to be reviewed at the end of his workday and return the following day to Karli’s response because their days and nights are opposite. It added a unique working element since GLBAL media typically works with brands within the continental US.
Third Culture Thriving Story
We loved working to create the brand and website for Third Culture Thriving because of the purpose behind it. Third Culture Thriving is a place to find the resources and encouragement needed to cultivate home in the spaces between nations. Karli took her experiences, both good and hard, as a woman, wife, and mother moving overseas for mission work and turned them into solutions for other families on similar journies.
She shares the story of her experience of the inculturation process, trauma, and self-doubt, which motivated the creation of the resources and community that Third Culture Thriving offers to other missionary individuals and families. Karli says,
“I wanted to create a space where women wouldn’t feel alone, or like everything was out of their control. Where they could come for encouragement and camaraderie, and for practice resources to help them as they journey to create a home in a new place. Where struggling women could be seen, nourished, equipped, and supported in their journeys to thriving, whatever that means in their context. Where they could find hope.”
Through Third Culture Thriving, Karli truly has created a place to find the resources and community you need to thrive right where Christ has called you.
The first step in the process was to create the Third Culture Thriving brand identity. Karli created a mood board on Pinterest where we pulled inspiration for colors and designs.
We then moved into the logo design phase. Karli wanted to incorporate some floral elements, maps, and script fonts. We ended up not only designing the primary logo but additional brand assets as well that were implemented throughout the website.
With the brand identity, logos, and design elements ready then it came time to begin working on the website. Karli had previously built her own website using Squarespace and was looking for a more professional design that could incorporate her branding across all elements.
We incorporated some of her custom design elements as buttons on her site to direct visitors to her pages with various resources.
Watch this video for a quick overview of the Third Culture Thriving website.
The e-commerce aspect needed to include both free and premium downloads that she could control the number of download attempts and length until the link expired.
Another important aspect of the web design process is mobile design. We always design websites so that the mobile experience is cohesive with the desktop experience and optimized for the mobile user experience.
GLBAL media is excited to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we’ll meet with the grant recipient to share their story on video and ways that others can get involved. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community.
As we close 2020, we wanted to take a look ahead to 2021 design trends. Remote working is now in place for nearly every company and industry. This further opens the opportunity for businesses to use outside marketing agencies for their creative services in 2021, but not all agencies are the same. Staying aware and informed of the constant changing design trends, website standards, social media formats, and brand awareness is a must, and we have your 2021 Compass of Design Trends for Non-Profits & Entertainment Companies ready for your review.
As we saw in 2020, Mobile-first designs will continue to take precedence. In 2019, 52.2% of traffic came from mobile phones, and continues to increase every year. In May, Google announced that Website load times will take a new precedent for google rankings. Page signals will be included in Google Search ranking and will measure how users perceive the experience of interacting with a web page.
🙂Emoji’s will continue to contribute to the mobile user experience as tech and mobile phone companies assign a symbol to nearly everything. Simple icons will continue to replace text and offer animation customization.
As all industries try to adjust to COVID-19, Live streaming will continue to be a part of daily/weekly strategies for businesses, entertainers, musicians and churches. Quality audio, video, lighting, and the streaming platforms that content-producers choose to broadcast from will start to determine how audiences engage with virtual events.
SMS marketing will become more widely used. Over the past couple of years your phone number has often been used to create user accounts, loyalty programs, and more. It’s only a matter of time until those databases are accessed for direct marketing via text messages. in 2018, SMS open rates were as high as 98%! Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.
The use of geometric shapes and patterns will dominate bright upbeat designs, minimalist designs will continue to rise, moving away from photo heavy elements, and textures will replace gradients.“The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background.” – 99designs.com
Over the past year we’ve watched as racial tension has risen in the US. As a result companies have taken a proactive approach on inclusion.(Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.) Look for a demand of further diversity in advertising materials.
Apple’s proposed policy changes announced at the Worldwide Developers Conference (WWDC) will impact your personalized ads on Facebook. Facebook Business responded saying, “The changes plan to limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will impact your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time you may see an overall decrease in ad performance and personalization and an increase in cost per action.”
With travel bans limiting access to project areas, nonprofits will need to get creative in sharing new content from the areas they work in. Heavier digital presence (such as Facebook Fundraisers) due to lack of in-person events will become more vital than ever before. We will see a shift to outdoor fundraisers(golf tournaments will likely replace dinners, festivals will replace arenas, etc.) due to the ongoing pandemic. Streamlined donation processes will become necessary components of a fundraising campaign because the average consumer has now donated online through a platform like Gofundme or Facebook fundraisers, and has become used to an on-page / one click experience.
Nonprofits should use 2021 to focus on donor retention since new acquisition will be down. It will be more important than ever to retain current donors, engage them with updates, and potentially even upsell them with additional giving opportunities. This is also a great time to focus on reengaging past donors. Falloff happens even during a “normal” fiscal year, and thankfully, many nonprofits have reported that donor retention has remained steady through the pandemic, but as the unemployment rate rises and the vaccine distribution slowly rolls out, donors may have to make difficult choices with their budgets, and normally, charitable giving is one of the first items to go. With new donor acquisition opportunities not available, nonprofits will need to focus on reengaging past donors who haven’t recently made a contribution. Finally, due to a heavier push for online donations, financial transparency will be at the forefront of donors minds to make sure that who they donate to is a legitimate organization, so err on the side of trustworthiness, updates, engagement, and accountability.
Westminster, MD December 7th, 2020 For Immediate Release
GLBAL media, based out of Westminster, MD plans to expand its services to Nashville, TN with the hiring of veteran non-profit strategist, Bobby Lingo as Strategic Marketing Manager.
Bobby joins an already ultra-experienced team of graphic designers, photographers, videographers, and non-profit experts lead by Creative Director and Owner, Justin Willet. GLBAL media is a creative agency serving non-profit organizations and the entertainment industry. Clients include international charities, Grammy-award winning artists, and White House officials.
Bobby Lingo is a communicator, brand/campaign developer and strategic visionary. During his almost ten years at Compassion International, Bobby was instrumental in developing or advancing many campaigns such as One Meal One Day, Water For Life, Live58, Create Compassion and Bite Back. Today, Bobby uses his communication skills as a tour speaker for Thriving Charities Advocates (TCA), where he has represented organizations such as Children International, World Vision, and ChildFund. Bobby also serves as GLBAL media’s Strategic Marketing Manager, building brands, creating campaigns, and helping non-profits, churches, and para-church ministries expand their impact and influence.
Learning how to start your own business can seem like an overwhelming task. In many ways coming up with the idea will be the easiest part then there’s the legal aspects, the accounting, the design, the launch, the day to day and the risk factors. You may be looking for a way to make some extra money on the side or maybe you’re tired of the 9-5 and are ready to leave the corporate desk and seek something new and exciting. I’ve been starting businesses since I was 16 and whatever your reason for starting a business, I believe the 7 Steps below are crucial in helping your dream become a reality.
Step 1: Your business idea
The first step in starting a successful business is coming up with an idea for something that hasn’t been done before or a service that will help make peoples lives better. You should also focus on narrowing your messaging and making sure that you can accurately describe what you will offer to others.
Step 2: File proper legal paperwork
I don’t pretend to be an expert when it comes to filing incorporation paperwork or setting up your business accounts, however these are necessary steps and in most cases should be left up to a professional to make sure it is done right. (More on this later)
Things to consider:
Do I need a trademark for my company name, slogan or idea?
What type of business will best suit my needs long term?
What state should I file my company in?
Step 3: Be social
Now that you’ve started the process to create a legal business you should pursue securing the proper domain(s) and social media accounts for your company.
Step 4: Creating your brand
When you’re learning how to start your own business you will need to find a designer who is capable of creating a powerful logo and imaging that will accurately represent your company and help set you apart from your competition. Again, this an area best left to a professional. Working with the right graphic designer will ensure your logo is formatted properly, helps you stand out, will stand the test of time, and is easily recognizable.
I recommend hiring an all in one digital marketing agency who is willing to work with you on several projects instead of outsourcing every single project to someone different. By working with a single designer you are more likely to create a consistent style and accurately create your brand. Services you should consider are:
Having a logo designed
Creating a website
Creating business cards, brochures and company apparel (as applicable)
Step 5: Owning your systems
Now that you have the initial idea for your business and have started to create content it’s important to understand your systems. You may be thinking “what systems?” This will vary depending on what your company is but you will most likely need a platform to accept payments, invoice others and keep track of client data. Having the backbone in place prior to going public will help make sure you have a successful launch. Gaining leads for your business is only valuable if you have a strategy to turn inquires into clients.
Step 6: Create your strategy
While you prepare for your launch you should consider creating a social media strategy or hiring a company to manage your newly created social media accounts. Knowing when and how to advertise will be critical in getting your business in front of the right clients.
Step 7: Launch
After all of your hard work to learn how to start your own business it’s time to finally go live and share it with the world. I believe that by following the steps above you will be well prepared to launch.