2024 Anthem Award Winner – The Million Movement Campaign

The Million Movement 2024 Anthem Award Winner

 Bronze Anthem Winner in Fundraising Appeal

On November 19, 2024 the International Academy of Digital Arts & Sciences announced that the campaign we were a part of developing for The Million Movement was selected as a Bronze Anthem Winner in Fundraising Appeal for the 4th Annual Anthem Awards. Over 2,300 entries from over 30 countries participated in this year’s Anthem Awards which honors purpose and mission-driven work.

2024 Anthem Award Winner

2024 Community Voice Award Winner

In addition to the Bronze Anthem Award which was selected by a panel of over 8,000 judges from REI Co-op, PepsiCo, Tom’s of Maine, NAACP and more, The Million Movement also won the Community Voice Award which was voted on by over 47,000 people. 

About the Anthem Awards

According to their website, the Anthem Awards celebrate purpose and mission-driven work. “Brought to you by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for social impact work that inspires others to take action in their own community.”
We were honored to be invited to accompany Jeremy (founder of The Million Movement) and his wife to attend the ceremony in New York City, NY.
2024 Anthem Award Winner Bronze 2024 Anthem Award Winner Community Voice

Branding and Website Design for The Million Movement

Earlier this year we worked with Jeremy Willet to develop a unique brand and custom website for launch of The Million Movement. After only a few shorts months this award winning initiative as lead to thousands of children being sponsored across multiple nonprofit organizations including World Vision, ChildFund, Holt and Children International.
The Million Movement Website

The Million Movement Branding and Website

The Million Movement responsive design

Branding and Website Design for The Million Movement

GLBAL media designed the new website for The Million Movement – an initiative to see 1 million children sponsored by 2050. Started by Jeremy Willet, a child sponsorship advocate with over 15 years of experience, the movement encourages existing sponsors to “sign the sponsor mountain” as well as provides opportunities to sponsor children. 

Branding for The Million Movement

Specializing in nonprofit design, GLBAL media first met with the team at The Million Movement to identify the overall feel for this campaign. They were in search of a bold design with a “grassroots/punk rock feel.” After mocking up 4 initial concepts we eventually landed on the logo you see below. Featuring a subtle “mountain” design in the second “M” of “movement” this design element was inspired by the theme bible verse of Matthew 17:20 ESV: “If you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there,’ and it will move. Nothing will be impossible for you.” 
The Million Movement Brandguide
After finalizing the logo we created a brand-board that features all of the logo layouts, colors and fonts for this movement. We then packaged all of the different logo files for easy access for the client.

 

The final piece of branding was to develop merchandise to help support the movement. Starting initially with hoodies, hang tags and hats we provided mockups and worked with our friends at Six Stitch Apparel to get these turned around quickly.
The Million Movement Hoodie and Hat

Website Design

This new website design features bold text, eye catching colors and interactive forms for the users. Built around a dark black and yellow theme we created a custom form where users can “sign the mountain” showing their support and sharing their involvement in reaching the goal of 1 million children sponsored. After submitting the form their entry is automatically displayed on the homepage. So far this movement is approaching 100,000 children sponsored.
The Million Movement Website
We loved being involved in creating this responsive website for a cause that we believe so strongly in. Check it out at: https://themillionmovement.com/
The Million Movement mobile design

Lauren Daigle Kaleidoscope Tour 2023

After traveling to Guatemala in June with Lauren Daigle and ChildFund, we were tasked with designing custom booths for the arena concourses, merch for the tour reps and the primary video for the ChildFund presentation. ChildFund had been challenged by the tour to create visuals that were fully integrated with the overall feel and experience of the rest of the tour. After reviewing footage and having an initial planning meeting in Nashville with the team, we quickly got to work on concepts that blended ChildFund’s message of child sponsorship with the bright colors from Lauren Daigle’s new self-titled album. We centered the message under a phrase Lauren said to her sponsored child “You are more than your story and what’s happened to you.” This message helped create a theme that can now be seen across all elements of the night.

Tour Rep Merchandise

tour t-shirt design

The tour staff were presented with cobranded shirts, hats and hoodies to wear at all of the events. We reached out to our friends at Six Stitch to handle the printing and they turned out amazing! The large overprint t-shirts are some of our favorite designs ever.

Event Booth Design

One of the unique challenges of designing booths for a tour is that everything needs to be portable and durable to withstand 6+ months of travel. We designed a 3 banner display with a custom TV road case so the width of the booth could vary depending on how much space was available on the concourse. We also created a video loop with footage from Guatemala to be displayed at each location.

Appeal Video

Each night Jeremy shares from stage about ChildFund and his trip to Guatemala with Lauren. We edited a 10 minute video that fills a floor to ceiling screen behind the stage. The content is revealed through paint brush strokes and water color droplets. The final video includes content spanning 4 countries and 16 years of footage.

We hope you can come see all of this in person. Tour dates are available at www.laurendaigle.com

THIS GIRL – WorldServe International

THIS GIRL picture

Today GLBAL media is excited to announce the launch of THIS GIRL, a nonprofit campaign for WorldServe International. WorldServe International is a nonprofit organization working to provide clean water, sanitation, education, and economic opportunities.

About a year ago they reached out to us to develop the brand identity for a new initiative. After reviewing the program that they planned on implementing in some African communities we recognized that the heart of the program was empowerment for young women who don’t have a voice. This direction on focusing on the girls’ dignity led us to name this new initiative THIS GIRL.

From the beginning, WorldServe International and GLBAL media set out to create a brand that would allow everyone to participate in helping girls thrive.

This is not a topic that should be exclusive to women/girls. We thought that this brand should be represented in a way that everyone feels comfortable sharing the content, championing the cause, and being involved in providing dignity, health, and education for girls.

WorldServe has long recognized that women and girls are disproportionately affected by water scarcity.

When water is present, great things can happen, especially in the area of education for girls. When girls are finally able to attend school, WorldServe International wants to do everything possible to keep them going! A challenge with which many girls struggle is the ability to attend school during their menstrual cycle. Inadequate restroom facilities, a lack of hygiene products, and rampant taboos mean that girls in developing countries miss nearly a full week of school every month. As absences add up, girls may fall so far behind that they don’t return.
The lack of water in many school settings limits the effectiveness of washable sanitary products and other solutions (such as tampons and cups). Further, the economic and environmental challenges inherent in traditional “manufactured” products could result in new difficulties. Ultimately an award-winning compostable pad production system created by Aakar Innovations was discovered as the perfect solution. With compassion and grace, the girls learn what menstruation is, its role in the lives of healthy women and girls, and benefit from a dialogue where their great potential and self-worth are affirmed.

 

 

THIS GIRL dignity, health, & education

If this story resonates with you and you would like to join THIS GIRL, here’s how you can get involved:

Text the words “this girl” to 844-928-4123 to join for $12/month

$12 a month provides a girl with dignity, health, and education. WorldServe International distributes 100% compostable sanitary pads (made locally by women employed at a fair wage!), along with a comprehensive menstrual health curriculum, and undergarments. Without this basic dignity, a girl can miss up to 4 days of school each month!

Our role in the THIS GIRL brand, campaign, and website.

WorldServe approached GLBAL media in the summer of 2020 about creating a new program for menstrual hygiene. The intent was to create a program that everyone could have a conversation about because it is not just an issue that affects women.

We spent the next month developing the name and brand for it, then developed a marketing strategy. We created the branding, designed the logos and packaging, edited the video, designed the webpage, created the marketing and overall message, and are continuing to develop new marketing materials for THIS GIRL under the WorldServe International organization.

THIS GIRL logo and brand colors defined

 

THIS GIRL custom packaging designs for welcome kits

 

This Girl welcome kit

Learn more about our story-first approach to brand identity, graphic design, and campaign development services for nonprofits.

Hey, Westminster Partnership

Hey, Westminster! logo

GLBAL media is excited to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we’ll meet with the grant recipient to share their story on video and ways that others can get involved. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

We also had the honor of designing the logo and custom photo frame for Hey, Westminster!

Hey Westminster Logo Design

Check out the video we filmed below of the January 2021 grant recipient Together We Own It! 

Behind the scenes from our video shoot with Together We Own It in Westminster, MD.

Hey Westminster Video Shoot hey Westminster video shoot

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

2021 Compass of Design Trends for Non-Profits & Entertainment Companies

2021 DESIGN TRENDS

As we close 2020, we wanted to take a look ahead to 2021 design trends. Remote working is now in place for nearly every company and industry. This further opens the opportunity for businesses to use outside marketing agencies for their creative services in 2021, but not all agencies are the same. Staying aware and informed of the constant changing design trends, website standards, social media formats, and brand awareness is a must, and we have your 2021 Compass of Design Trends for Non-Profits & Entertainment Companies ready for your review. 

 

WEBSITE DESIGN

2021 Website TrendsAs we saw in 2020, Mobile-first designs will continue to take precedence. In 2019, 52.2% of traffic came from mobile phones, and continues to increase every year. In May, Google announced that Website load times will take a new precedent for google rankings. Page signals will be included in Google Search ranking and will measure how users perceive the experience of interacting with a web page.

 

?Emoji’s will continue to contribute to the mobile user experience as tech and mobile phone companies assign a symbol to nearly everything. Simple icons will continue to replace text and offer animation customization.

Live Streaming

SOCIAL MEDIA

As all industries try to adjust to COVID-19, Live streaming will continue to be a part of daily/weekly strategies for businesses, entertainers, musicians and churches. Quality audio, video, lighting, and the streaming platforms that content-producers choose to broadcast from will start to determine how audiences engage with virtual events.

 

SMS marketing will become more widely used. Over the past couple of years your phone number has often been used to create user accounts, loyalty programs, and more. It’s only a matter of time until those databases are accessed for direct marketing via text messages. in 2018, SMS open rates were as high as 98%! Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.

 

The use of geometric shapes and patterns will dominate bright upbeat designs, minimalist designs will continue to rise, moving away from photo heavy elements, and textures will replace gradients. “The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background.” – 99designs.com

 

Over the past year we’ve watched as racial tension has risen in the US. As a result companies have taken a proactive approach on inclusion. (Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.) Look for a demand of further diversity in advertising materials.

Apple’s proposed policy changes announced at the Worldwide Developers Conference (WWDC) will impact your personalized ads on Facebook. Facebook Business responded saying, “The changes plan to limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will impact your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time you may see an overall decrease in ad performance and personalization and an increase in cost per action.”

NONPROFITS

With travel bans limiting access to project areas, nonprofits will need to get creative in sharing new content from the areas they work in. Heavier digital presence (such as Facebook Fundraisers) due to lack of in-person events will become more vital than ever before.  We will see a shift to outdoor fundraisers (golf tournaments will likely replace dinners, festivals will replace arenas, etc.) due to the ongoing pandemic. Streamlined donation processes will become necessary components of a fundraising campaign because the average consumer has now donated online through a platform like Gofundme or Facebook fundraisers, and has become used to an on-page / one click experience. 
2021 Fundraising for nonprofits
Nonprofits should use 2021 to focus on donor retention since new acquisition will be down. It will be more important than ever to retain current donors, engage them with updates, and potentially even upsell them with additional giving opportunities. This is also a great time to focus on reengaging past donors. Falloff happens even during a “normal” fiscal year, and thankfully, many nonprofits have reported that donor retention has remained steady through the pandemic, but as the unemployment rate rises and the vaccine distribution slowly rolls out, donors may have to make difficult choices with their budgets, and normally, charitable giving is one of the first items to go. With new donor acquisition opportunities not available, nonprofits will need to focus on reengaging past donors who haven’t recently made a contribution. Finally, due to a heavier push for online donations, financial transparency will be at the forefront of donors minds to make sure that who they donate to is a legitimate organization, so err on the side of trustworthiness, updates, engagement, and accountability.