GLBAL media was proud to sponsor the 2022 Maryland SummerFest which featured 8 bands on 2 stages, over 15 breweries and wineries, 20+ food trucks and multiple other local vendors. Our agency was able to provide event photography and videography throughout the day. Below are some of the highlights of the day.
We had an amazing time on tour with We The Kingdom during their spring 2022 tour. We produced the video and banners for ChildFund who was the tour sponsor and provided these photos for the band. Check out the concert photo gallery below from our tour together.
We are taking the opportunity to reflect on all the work that we have had the privilege to do over the course of 2021 through this GLBAL media year in review blog. The stats and projects listed below are the numbers that reflect what matters most to us, which are the nonprofits, businesses, ministries, and individuals we have had the honor of working with and helping.
Enjoy an overview of some of our projects and behind-the-scenes photos from this past year.
We work with companies to improve their SEO ratings by conducting search engine optimization and audits for their websites. We help their websites rank higher in Google by identifying keywords and phrases that potential clients will search be searching for.
This year we built websites for our friends at Third Culture Thriving, Hear It Clear, Soni Sunshine, and more. 2021 brought a renewed approach to our website design process which allowed us to build some of the best websites we’ve ever designed.
Most of the photos we took this year were either for Hey Westminster Grant Recipients or for concerts. With our new office location and now having access to an indoor studio at Together Studios, we look forward to expanding our studio sessions in the coming year.
36 Videos produced
We’ve completed video projects for all of the Hey Westminster grant recipients, Affordable Basement Solutions by JFJ & Sons, Finding Hope Counseling, multiple projects for Exponential, ChildFund, Faith Church Glen Burnie, and we announced the addition of drone video services. We are fortunate that you trust us to help tell your story.
This year saw the return of live events and we were happy to help support them. Traveling on numerous tours, video shoots, and client meetings we flew over 26 times.
29 states visited
Although this was the first year in over 5 years that did not include an international trip we still managed to cover most of the country visiting 29 states for photos, videos, and tour dates.
It has been a great year! Thank you to each of our clients for trusting us to build your websites, capture and tell your stories, and serve you creatively. We are looking forward to all the projects that we will be working on in 2022. We hope you enjoyed a behind-the-scenes GLBAL media year in review.
A large portion of the work GLBAL media does is for those in the entertainment and music industry. We have a variety of designs and videos that we have done for upcoming tours starting soon in the fall of 2021. If you’re headed to a show on any of these tours keep an eye out for some of our work: Lauren Daigle, MercyMe, Newsboys, Crowder, I Am They, Danny Gokey and Tauren Wells.
Here’s some samples of the design and video work we created:
I AM THEY
We created banner designs and a booth display for ChildFund and I AM THEY. Their tour began on September 17th.
The Lauren Daigle and ChildFund tour begins on September 24th. We created a video for the Lauren Daigle tour, on-screen content, a booth display, and the water bottle and letter writing kits for ChildFund’s child sponsorship program. Two of the GLBAL media team members will also be on week one of the Lauren Daigle tour on behalf of ChildFund.
GLBAL media created the booth display and custom envelope designs for the Newsboys tour with ChildFund. Their tour begins on September 19th.
We created the Children International video for the MercyMe tour that begins on October 1st. View a short clip from the full video below. We also created the on-screen content shown for Children International during the MercyMe tour.
GLBAL media had the opportunity to provide concert photography and video coverage at Light The Way Music Festival in Rogersville, MO. This concert featured artists TobyMac, For King and Country, and Cain.
Check out the video below that we filmed and produced to highlight WorldServe’s involvement at Light The Way Music Festival and some of our favorite photos.
Winter Jam was our first flight, first concert and first tour bus in nearly 365 days. Following several consecutive years of over 200 days of travel we were excited to get back on the road with some of our favorite artists and closest friends. Check out the video recap we created from week 1 of Winter Jam 2021 featuring Crowder and We The Kingdom.
During WinterJam, Justin served as team lead for ChildFund and oversaw the tour reps and volunteer training. While we were on the tour we also captured photography and video of We The Kingdom and Crowder’s performances as well as the post show meet and greet with sponsors.
GLBAL media also created the on-screen content for ChildFund’s presentation by Jeremy Willet, shown below. It was a cinematic experience where the video content had been filmed previously in Mozambique and Jeremy narrated live on stage.
Those who attended WinterJam and chose to sponsor a child with ChildFund had the opportunity to participate in a meet and greet with Crowder and We The Kingdom. Each night we would take a group photo of all of the sponsors with the artists.
We also designed the banners for their displays and graphics for the campaign.
As a story-first creative agency, we were able to serve ChildFund through video and photography captured on-location in Mozambique in 2020 which we incorporated into video and designs that were utilized at WinterJam for their child sponsorship campaign.
A year ago GLBAL media was honored to work with ChildFund for the Lauren Diagle World Tour. We were able to serve ChildFund in many ways through nonprofit campaign development as well as on-site video and photography.
This nonprofit campaign also included a 12-month Letter Writing Kit that we created and designed for new sponsors.
This interactive kit provided sponsors with prompts to write to their sponsored child(ren) every month. The perforated pages made it simple for them to write directly in the book and remove to mail to their sponsored child(ren). We also designed custom-printed water bottles for the new sponsors.
GLBAL media also designed ChildFund’s custom banner and table display, as well as volunteer vests and flags.
Video Shoot in Mozambique.
In January 2020, we were invited to travel to Mozambique, Africa with ChildFund to document the progress that had been made in the sponsored community. We were specifically hired for photography, drone filming, camera 2 for an interactive-video campaign, and 360 filming for a virtual reality experience campaign.
Some of the photos we created on this trip were included in the Letter Writing Kit shown above.
Behind the scenes of the filming process with our team.
As we close 2020, we wanted to take a look ahead to 2021 design trends. Remote working is now in place for nearly every company and industry. This further opens the opportunity for businesses to use outside marketing agencies for their creative services in 2021, but not all agencies are the same. Staying aware and informed of the constant changing design trends, website standards, social media formats, and brand awareness is a must, and we have your 2021 Compass of Design Trends for Non-Profits & Entertainment Companies ready for your review.
As we saw in 2020, Mobile-first designs will continue to take precedence. In 2019, 52.2% of traffic came from mobile phones, and continues to increase every year. In May, Google announced that Website load times will take a new precedent for google rankings. Page signals will be included in Google Search ranking and will measure how users perceive the experience of interacting with a web page.
?Emoji’s will continue to contribute to the mobile user experience as tech and mobile phone companies assign a symbol to nearly everything. Simple icons will continue to replace text and offer animation customization.
As all industries try to adjust to COVID-19, Live streaming will continue to be a part of daily/weekly strategies for businesses, entertainers, musicians and churches. Quality audio, video, lighting, and the streaming platforms that content-producers choose to broadcast from will start to determine how audiences engage with virtual events.
SMS marketing will become more widely used. Over the past couple of years your phone number has often been used to create user accounts, loyalty programs, and more. It’s only a matter of time until those databases are accessed for direct marketing via text messages. in 2018, SMS open rates were as high as 98%! Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.
The use of geometric shapes and patterns will dominate bright upbeat designs, minimalist designs will continue to rise, moving away from photo heavy elements, and textures will replace gradients.“The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background.” – 99designs.com
Over the past year we’ve watched as racial tension has risen in the US. As a result companies have taken a proactive approach on inclusion.(Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.) Look for a demand of further diversity in advertising materials.
Apple’s proposed policy changes announced at the Worldwide Developers Conference (WWDC) will impact your personalized ads on Facebook. Facebook Business responded saying, “The changes plan to limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will impact your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time you may see an overall decrease in ad performance and personalization and an increase in cost per action.”
With travel bans limiting access to project areas, nonprofits will need to get creative in sharing new content from the areas they work in. Heavier digital presence (such as Facebook Fundraisers) due to lack of in-person events will become more vital than ever before. We will see a shift to outdoor fundraisers(golf tournaments will likely replace dinners, festivals will replace arenas, etc.) due to the ongoing pandemic. Streamlined donation processes will become necessary components of a fundraising campaign because the average consumer has now donated online through a platform like Gofundme or Facebook fundraisers, and has become used to an on-page / one click experience.
Nonprofits should use 2021 to focus on donor retention since new acquisition will be down. It will be more important than ever to retain current donors, engage them with updates, and potentially even upsell them with additional giving opportunities. This is also a great time to focus on reengaging past donors. Falloff happens even during a “normal” fiscal year, and thankfully, many nonprofits have reported that donor retention has remained steady through the pandemic, but as the unemployment rate rises and the vaccine distribution slowly rolls out, donors may have to make difficult choices with their budgets, and normally, charitable giving is one of the first items to go. With new donor acquisition opportunities not available, nonprofits will need to focus on reengaging past donors who haven’t recently made a contribution. Finally, due to a heavier push for online donations, financial transparency will be at the forefront of donors minds to make sure that who they donate to is a legitimate organization, so err on the side of trustworthiness, updates, engagement, and accountability.