How Much Does Video Production Cost?

Video Production Cost
One of the most frequent questions we’re asked is “How Much Does Video Production Cost?” Estimating the cost of your video is a great first step in choosing whether you can afford to advertise through video or not. We recommend contacting 2-3 local video production companies to request a quote and discuss the needs for your video. Make sure you review their portfolio and confirm that their style is a good fit for your company.

 

The average cost of a video varies based on the questions below however, most videos cost between $2,500 – $7,500+. 

 

Knowing the answers to the following questions will help expedite the quote process and allow you to get a more accurate price when inquiring with video production companies.

 

What kind of video do you need?

Identifying the type of video you need will help video production companies be able to provide an accurate quote ahead of time. Popular videos include:

  • Event coverage video
  • Corporate videos
  • Documentary Films
  • Music Videos
  • Live Streaming
  • Explainer Videos
  • How To videos
  • Fundraising videos
  • Aerial Drone Videos
  • Company Profile Video
  • Promotional Videos / Commercials
  • Social Media Videos
  • Testimonial Video
  • Recruitment Video
  • Internal Communication Video
Will your video require filming?
Depending on the type of video you need you may require on location filming or use of stock video content. Filming days will require additional planning and staff devoted to making the production a success. Filming may be done in studio or on location and can also include the use of aerial drone coverage. Typically film days are priced by half day or whole day shoots.

 

What is the total length of your video?
Knowing how long you anticipate the final edit being will affect the cost for post production (color correction, background music, audio eq, titles, lower thirds, etc.)

 

So how much does video production cost? 
As you can tell from the questions above, you’ll need to provide some detailed information in order to receive a customized proposal for your project. Here at GLBAL media we offer a 6 step video production process that includes:
  1. Discovery – We meet with your team to learn more about your company and the purpose of the video.
  2. Market Research – We research current trends as well as your competitors to make sure your video will meet industry standards.
  3. Storyboard – Our team develops the storyboard for your video and starts planning the shoot.
  4. Filming – Our videographers will meet with you on location to film your project.
  5. Editing – Our video editors are extremely skilled and will work to develop the storyline, add text, animations, background music, voice overs and color correction.
  6. Delivery – You receive the final video in digital form to upload and share as needed.

Contact us today for your free video production quote: 443-671-7527 or [email protected]

video production cost in 2022

2022 We The Kingdom Live Tour

We The Kingdom Live

We had an amazing time on tour with We The Kingdom during their spring 2022 tour. We produced the video and banners for ChildFund who was the tour sponsor and provided these photos for the band. Check out the concert photo gallery below from our tour together.

 

Best Web Designers in Baltimore 2022

Best Web Design in Baltimore

We are excited to share that we’ve been selected again this year as one of the “Best Web Designers in Baltimore” by Expertise. Expertise is an online database that locates and verifies the best experts for the job.

“Our goal is to connect people with the best local experts. We scored Baltimore Web Designers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.” – Expertise

GLBAL media Baltimore web design office Justin Willet

GLBAL media is a Maryland web design agency that specializes in nonprofitentertainment, and church website designs. Our creative team has a combined experience of over 40 years in marketing and design. All of our websites start with a custom design tailored specifically to your brand. As a Story First Creative Agency, we believe your website needs to tell the story of what makes your company unique. Our Westminster, MD web designers primarily build websites using WordPress because it’s a powerful open-source software that provides us with the functionality we need. However, we are also familiar with the other main website builders like Squarespace and WIX, as well as traditional HTML and CSS.

GLBAL media Maryland web design office Caelan

Our office is located outside of Baltimore in Westminster, Maryland, but we can work virtually with our clients located anywhere in the world.

GLBAL media Best Web Designers in Baltimore Expertise

Learn more about our web design services here.

Linwood Brethren Church Drone Video and New Website

Linwood Brethren Church Website by GLBAL media
We recently published the new website for Linwood Brethren Church that incorporates a custom drone video of the church building and surrounding community.
Linwood Brethren Church contacted us last year to create a website that they can easily keep updated to better serve their congregation. Located in rural Union Bridge, MD this historic church sits on top of a hill and features a beautiful bell tower.
While discussing the needs for the website the pastor also expressed interest in capturing drone footage of the church and surrounding community to highlight the area they serve. This video can be found as the background on the homepage.

 

We created custom pages for Linwood Brethren Church that communicates their history, their staff, their statement of faith, and their events.
Linwood Brethren Church Website by GLBAL media
Linwood Brethren Church Website by GLBAL media
Learn more about our web design and aerial drone video services.

Infinite Love Project Video – January 2022 Hey Westminster Grant Recipient

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

This month’s Hey Westminster grant recipient is the Infinite Love Project, creators of the Be Kind Signs. Their mission is “spreading kindness one heart, one sign at a time.”

Check out the video that we filmed and produced for Hey Westminster for the January 2022 grant recipient Be Kind Sign, Infinite Love Project.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

Hey Westminster grant recipient Infinite Love Project Be Kind Signs GLBAL media

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Faith Glen Burnie Christmas Video

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

We had the opportunity to film and produce Faith Church Glen Burnie‘s Christmas service. This service was produced ahead of time and premiered on Christmas Eve on their YouTube channel.

Check out the full-length video:

The entire production was filmed in a barn outside of Westminster, Maryland right before Thanksgiving and included 6 hours of filming and over 20 different camera angles per song. Our creative team is comprised of several musicians so we were thrilled at the opportunity to produce this video for a local church. With just under a month to turn around the final product we got started right away editing the songs and speaking sections. We hope you enjoy the final product.

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

 

Check out some behind the scenes of the GLBAL media team filming.

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Faith Church Glen Burnie Christmas service maryland video production GLBALmedia

Learn more about our Maryland video production services at https://www.glbalmedia.com/services/maryland-video-production/.

2022 Video Trends

Maryland video production company

Video content is a continually increasing demand for the online and social media space. This is because:

“Viewers retain 95% of a message presented to them in the video as compared to 10% when reading text.” – Impact Plus

As this knowledge is becoming more widespread we are beginning to see the trickle-down effect take place. More and more nonprofits and companies are beginning to consistently implement video on their websites and in social media content. Ultimately, video content serves your visitors better because you’re making your content easily accessible and memorable.

Check out the 2022 video trends to watch for and incorporate into your nonprofit or company’s content.

 

4k and even 8k video have become the new standard in video production.

Even though most viewers aren’t watching on devices capable of these resolutions people have been taught to ask for it when requesting video shoots.

As the use of video increases across all platforms creative lighting will play a bigger role in helping your videos stand out. RBG lighting will allow users to create unique-looking interviews and have full control over the scene they are shooting.

Interactive / VR video hasn’t fully caught on but as the technology continues to improve and become more widespread we can expect to see more and more VR videos.

2022 Video trends for nonprofits and entertainment undustry

Drone Video.

Drone videography has become standard in most video productions however the quality of these shots and most importantly using them creatively will help set your production apart.

 

Aerial drone videography pilot

Live Streaming.

Live streaming is here to stay however with its increased popularity the cost for these services will start to decrease as it becomes easier for clients to produce the content on their own.

Check out a blog we created dedicated to live streaming.

livestream to facebook instagram youtube

Video formats.

Stories will always drive good videos. Even as short-form videos become the norm across social media the content of the video is crucial to its success.

Moving into 2022 and beyond videos will need to be delivered in multiple formats for use in vertical stories, square formats, and standard 16×9.

2022 video trends video formats

GLBAL media is a Maryland video production agency that specializes in filming nonprofitentertainment, and church videos. Our team of videographers has a combined experience of over 40 years in video production and marketing. As a Story First Creative Agency, we believe every good video should start with a story. Our Westminster, MD videographers are available for worldwide travel. Whether we’re shooting in Africa, in a conference room, or out on tour with a band, we have an experienced team of videographers, storytellers, and animators to make your production a reality.

Learn more about our video production services.

Soni Sunshine Video – December 2021 Hey Westminster Grant Recipient

This month’s Hey Westminster blog is very different from the others because we share it with both joy and sadness. We filmed and photographed the Soni Sunshine Snow 5-0 event in Westminster, MD as part of the December 2021 Hey Westminster grant. This event was for Sonia Davis’ 50th birthday and brought out nearly 1,000 people to show their love for her and her family. She battled cancer for several years and recently passed after her birthday and community celebration.

During her time battling cancer, Sonia shared her experiences and resources for others battling cancer through Soni Sunshine. She and her husband Casey also began a nonprofit to financially assist those battling cancer called “Help On The Way!”

The Hey Westminster board decided to give this month’s grant to Soni Sunshine. Sonia and Casey immediately let the board know that they would be giving those funds to their nonprofit, “Help On The Way!” so that the money can help others. This is just one example of their generosity and heart for helping others.

We have been friends with Casey and Sonia for awhile and have worked on several projects together, so we are deeply feeling the loss for their family and our community. It was an honor to be a part of videoing and photographing this event for them.

Check out the video that we filmed and produced for Hey Westminster for the December 2021 grant recipient Soni Sunshine, per their request the grant will go to Help On The Way.

The Soni Sunshine Snow 5-0 had so many fun features to celebrate Sonia and help others.

They had fundraisers for their nonprofit, food trucks for guests to enjoy, a place to leave notes for Sonia, and characters from all of Sonia’s favorite Christmas movies. They even surprised her with a genuine “Griswold” house-lighting moment and snow machine. The kids absolutely loved the “snow”!

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

Soni Sunshine Snow 5-0 Event Westminster Maryland

December 2021 Hey Westminster grant recipient presentation Soni Sunshine

December 2021 Hey Westminster grant recipient Soni Sunshine

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media behind the scenes filming Hey Westminster video

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

2022 Graphic Design Trends

2022 Graphic design trends GLBAL media

2022 graphic design trends will be marked by bold colors, fonts, and designs that appeal to younger consumers. Keep these new trends in mind and determine how they may fit within your nonprofit’s or company’s designs.

Bright Color Gradients.

Bright color gradients will be used in modern designs to attract younger audiences and are typically associated with tech products. Be on the lookout for the unique ways bold color gradients will make their way into marketing materials and social media in 2022.

2022 Graphic design trends bright color gradients

Tie-Dye Backgrounds.

The use of multi-color or tie-dye backgrounds has returned for a fun younger feel to designs. 2022 graphic design is all about color and lots of it.

2022 Graphic design trends tie-dye backgrounds

Bold Wavy Fonts.

Closely related to the vintage feel of tie-dye, bold wavy fonts are increasing in popularity replacing the once-standard sans-serif fonts like Helvetica and Gotham. These bold and wavy fonts are eye-catching and have an organic and fun feel.

2022 Graphic design trends bold wavy fonts

Pantone’s 2022 Color of the Year Very Peri.

The 2022 Pantone Color of the Year is Very Peri. A look at Pantone’s 2022 colors of the year includes the use of muted purples, orange and blue. You can check out Pantone’s fashion color trend report for more. In the blue family, with violet-red undertones, Very Peri will emerge as a color trend in the graphic design space in 2022.

2022 Graphic Design Trends

Are you a fan of the 2022 graphic design trends we shared?

Let us know in the comments which 2022 graphic design trends you like the most.

Learn more about our graphic design and other creative services for nonprofits, entertainment companies, and churches.

GLBAL media 2021 year in review

GLBAL media 2021 year in review graphic
We are taking the opportunity to reflect on all the work that we have had the privilege to do over the course of 2021 through this GLBAL media year in review blog. The stats and projects listed below are the numbers that reflect what matters most to us, which are the nonprofits, businesses, ministries, and individuals we have had the honor of working with and helping.
Enjoy an overview of some of our projects and behind-the-scenes photos from this past year.
GLBAL media team

34 Blogs published 

This year we did our best to keep you updated on current projects and provide helpful tips and suggestions for your business.

117 Google keywords ranked

We work with companies to improve their SEO ratings by conducting search engine optimization and audits for their websites. We help their websites rank higher in Google by identifying keywords and phrases that potential clients will search be searching for.

GLBAL media 2021 year in review graphic

7 Websites built

This year we built websites for our friends at Third Culture Thriving, Hear It Clear, Soni Sunshine, and more. 2021 brought a renewed approach to our website design process which allowed us to build some of the best websites we’ve ever designed.
GLBAL media office
GLBAL media office

Over 5,000 photos taken

Most of the photos we took this year were either for Hey Westminster Grant Recipients or for concerts. With our new office location and now having access to an indoor studio at Together Studios, we look forward to expanding our studio sessions in the coming year.

GLBAL media photographer

36 Videos produced

We’ve completed video projects for all of the Hey Westminster grant recipients, Affordable Basement Solutions by JFJ & Sons, Finding Hope Counseling, multiple projects for Exponential, ChildFund, Faith Church Glen Burnie, and we announced the addition of drone video services. We are fortunate that you trust us to help tell your story.
TryVent Hey Westminster Maryland GLBAL media
video production maryland
Rudolph Girls Books Hey Westminster Grant
Fiddlers Green Farm Hey Westminster GLBAL media behind the scenes

51 travel dates

We jumped back into touring this year with ChildFund and lead the team for Winter Jam (Crowder and We the Kingdom) and the Lauren Daigle World Tour. In addition to these tours we were also a part of Light the Way Festival and travelled for various video shoots.

26 flights

This year saw the return of live events and we were happy to help support them. Traveling on numerous tours, video shoots, and client meetings we flew over 26 times.

29 states visited

Although this was the first year in over 5 years that did not include an international trip we still managed to cover most of the country visiting 29 states for photos, videos, and tour dates.
WinterJam We The Kingdom
It has been a great year! Thank you to each of our clients for trusting us to build your websites, capture and tell your stories, and serve you creatively. We are looking forward to all the projects that we will be working on in 2022. We hope you enjoyed a behind-the-scenes GLBAL media year in review.

Logo design for Affordable Basement Solutions by JFJ and Sons

affordable basement solutions by JFJ & sons logo by GLBAL media

We were happy to work on another project with JFJ and Sons. We have worked with the Felkners for over 5 years. Originally developing the JFJ and Sons website & now this new logo design and brand within their company. This time we created a new brand that is a subdivision within the JFJ and Sons company: Affordable Basement Solutions by JFJ and Sons. Since at times it will operate as a standalone brand it needed its own logo and branding.

We designed the branding, logo design, photography, and video for this new company.

For every branding client we create an accompanying brand guide. A brand guide is a helpful tool for individuals or whole teams to maintain a consistent brand presence. It visually showcases how to use your logos and what your brand fonts and colors are. For larger projects or campaigns we include key directions in wording and copy to use on the website, social media, and when talking about the campaign.

Brand Guide for Affordable Basement Solutions by JFJ & Sons

We photographed a recent basement renovation so that they would have photo content for this new brand that they can utilize on their website, social media, and on printed materials.

Affordable basement solutions JFJ & Sons

Affordable basement solutions JFJ & Sons

Affordable basement solutions JFJ & Sons

Affordable basement solutions JFJ & Sons

Check out the video that we filmed and produced in Maryland for Affordable Basement Solutions by JfJ and Sons.

As a part of this larger project, we also designed this custom proposal folder for JFJ and Sons.

The inside pages feature a letter from the owner, high-quality printed images of their work, testimonials from happy customers, and a list of the services that they provide. The folder pockets allow for them to insert custom proposals and information for their customers.

Affordable basement solutions JFJ and Sons custom proposal folder design Affordable basement solutions JFJ and Sons custom proposal folder design

To learn more about our logo design, branding, photography, video, or graphic design services go to https://www.glbalmedia.com/services/.

Wisdom Court & Find Your Purpose Video – November 2021 Hey Westminster Grant Recipient

Hey westminster November 2021 GLBAL media

We filmed the Wisdom Court and Find Your Purpose Video in Westminster, MD as part of the November 2021 Hey Westminster Grant. The nonprofit “Find Your Purpose” aspires to elevate and empower individuals of all ages through mentorship, experiential learning, and entrepreneurship opportunities”. And Wisdom Court specializes in all forms of Music Entertainment, Consulting, Bookings, Media, Marketing & Promotional opportunities. Both are owned and operated by Billy Lyve out of Westminster, MD.

Wisdom Court Studios is in the same building as AYO Boutique at 2 Bond Street Westminster, MD.

Billy Lyve Find Your Purpose Inc GLBAL media

Billy Lyve Find Your Purpose Inc GLBAL media

 

Check out the video that we filmed and produced for Hey Westminster for the November 2021 grant recipient Wisdom Court and Find Your Purpose.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

behind the scenes filming GLBAL media Find Your Purpose Billy Lyve

behind the scenes filming GLBAL media

behind the scenes filming GLBAL media

Hey westminster November 2021 GLBAL media Find Your Purpose

billy lyve westminster maryland

GLBAL media behind the scenes filming westminster maryland

billy lyve westminster maryland

GLBAL media behind the scenes filming westminster maryland

GLBAL media behind the scenes filming westminster maryland

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Website for Hear It Clear

New website hearitclear.com

Hear It Clear is a new entertainment industry company website to rent equipment and book freelancers to operate it.

GLBAL media built the front-facing sales side of the website. We designed and coded the initial home, about and contact pages as well as created the registration platform.

We were introduced through a mutual friend in the entertainment industry and are excited to see this become a valuable tool for the music industry. Hear It Clear is developing a platform to book rental equipment such as venues, lighting, audio, and freelancers to run it. The idea is that it’s a cross-company platform that removes the bids back and forth between a bunch of companies and people can see availability right away.

They are currently building a database for those freelancers and equipment companies who are interested.

The ability to book equipment is coming in phase 2. Right now anyone who works within the entertainment industry can register to receive more info once it’s launched.

Hear it clear entertainment industry website

Learn more about Hear It Clear:

Learn more about our creative services for the entertainment industry and website design.

Graphic design for Artists and Attractions

Artists and attractions vehicle wrap graphic design

Artists and Attractions hired us for a large graphic design project ranging from a vehicle wrap, to stage mockups, to posters and brochures for a variety of shows that they manage. Artists and Attractions is the representative for several shows within the fair and events industry. We created the following designs for upcoming trade shows and acts that they represent.

We designed a vehicle wrap for the semitrailer for Otter Adventure, which is an interactive water show with otters. We also designed the 3d model layout for the stage that will be created for the show.

graphic design artists and attractions trailer wrap

graphic design artists and attractions otter adventures

graphic design artists and attractions poster

Dangerous feats of comedy is a show that features extreme stunts and tricks combined with family-friendly comedy. We designed a brochure to highlight some of their most loved acts and communicate the experience of this particular show.

graphic design artists and attractions poster

We created two different size designs for Pompeyo’s Dog Show. A 33×81 retractable banner and an 8×10 pop-up banner. We also created a stage mockup for the Space Adventure show.

graphic design artists and attractions poster

We provide a variety of graphic design services for nonprofits, churches, and the entertainment industry.

Our design services include but aren’t limited to logo design, brand guides, graphic design, market research, design books, merchandise, flyers, brochures, etc. Learn more about our graphic design services.

Best Web Designers in Baltimore by Expertise

GLBAL media best baltimore web design Expertise

We are excited to share that we’ve been selected as one of the “Best Web Designers in Baltimore” by Expertise. Expertise is an online database that locates and verifies the best experts for the job.

“Our goal is to connect people with the best local experts. We scored Baltimore Web Designers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.” – Expertise

GLBAL media Baltimore web design office Justin Willet

GLBAL media is a Maryland web design agency that specializes in nonprofitentertainment, and church website designs. Our creative team has a combined experience of over 40 years in marketing and design. All of our websites start with a custom design tailored specifically to your brand. As a Story First Creative Agency, we believe your website needs to tell the story of what makes your company unique. Our Westminster, MD web designers primarily build websites using WordPress because it’s a powerful open-source software that provides us with the functionality we need. However, we are also familiar with the other main website builders like Squarespace and WIX, as well as traditional HTML and CSS.

GLBAL media Maryland web design office Caelan

Our office is located outside of Baltimore in Westminster, Maryland, but we can work virtually with our clients located anywhere in the world.

GLBAL media Best Web Designers in Baltimore Expertise

Learn more about our web design services here.

7 reasons to update your website in 2022

7 reasons to update your website in 2022

How do you know when it’s time to update your website?

There are a few important factors to take into consideration if you’re trying to decide if your website needs updating. Check out our list of 7 reasons to update your website in 2022.

web style has changed and your website is outdated

Biggest factor – web style has changed and your website feels outdated.

Website design trends are constantly changing. There are many factors that affect these trends. Increasing internet speeds are allowing for videos and animations to be more accessible and in demand. People are consuming more video content than images and text because it is easier and quicker to digest. Colors, styles, and font trends change with what’s popular at the time. The bottom line, the increase in technology and accessibility is constantly driving design trends to change and progress.

your website page speed is slow

Your website page speed is slow.

Surveys and analytics show that you have less than 15 seconds to grab your visitor’s attention on your website. If your page won’t load and you can’t grab their attention in that time you will lose your visitor. As technology changes in web development, outdated systems and coding don’t function as well and so websites can take longer to load. For example, years ago flash websites were the big trend and most modern browsers don’t support flash anymore. Even within popular programs like WordPress, themes and plugins become outdated if they are not consistently kept up to date.

your website doesn't represent your current business

Doesn’t represent your current business well.

Your old website was great for you then, but as your company grows your website should grow with it. Your website may not represent your current business well if you’re in the process of rebranding or adding new services. Especially over the course of 2020 and 2021 businesses have had to adapt and change the services that they offer so their online presence should represent those changes. For example, churches have begun to return in person but it may be different than it was before. You go through a lot of work to get someone to your website, you want to be sure that the content that they find is accurate.

your website doesn't match the quality you offer

Doesn’t match the quality of the service/experience you offer in person.

If the quality of your website does not match the quality of the services and experience you offer in person, it’s time to update your website. There are a lot of organizations, nonprofits, and businesses that are really great at the services that they provide, but their online presence doesn’t represent that well. Often businesses spend a lot of time creating a great in-store experience but don’t pay as much attention to their website. For a prospective donor, volunteer, or client it could turn them away from giving, volunteering, or booking services if your online presence isn’t aligned with your quality of services or experience.

difficult to update or make changes

Is difficult to update/make changes.

If your current website is either inaccessible by you to update and make changes, or that process is becoming a burden it’s time to update. You can’t accomplish the things above if you can’t access your website. We offer monthly website maintenance plans where we can manage this for you.

your website is not mobile-friendly

Your website is not mobile-friendly.

Over 50% of website traffic is done on mobile devices and that statistic is growing daily. Modern websites should be built on a responsive platform to display well across all devices. Google ranks mobile-friendly websites higher in their searches than those that are not mobile-friendly.

update website aesthetics every 2 years full redesign every 5 years

We recommend updating your website aesthetics at least every 2 years and considering a full redesign within 5 years.

About every 2 years functionality and design trends shift pretty dramatically. At least 2 years you should update the homepage, hero sections, and main banner sections. Within 5 years you should consider a full redesign simply due to the advancement of technology and the systems required to keep up with it.

GLBAL media is a Maryland web design agency that specializes in nonprofitentertainment, and church website designs. Our creative team has a combined experience of over 40 years in marketing and design. All of our websites start with a custom design tailored specifically to your brand. As a Story First Creative Agency, we believe your website needs to tell the story of what makes your company unique. Our Westminster, MD web designers primarily build websites using WordPress because it’s a powerful open-source software that provides us with the functionality we need. However, we are also familiar with the other main website builders like Squarespace and WIX, as well as traditional HTML and CSS.

Contact us about your website today.

Drone video

Drone video

GLBAL media is a drone video production company in Westminster, Maryland. We are FAA licensed and insured aerial drone videography pilots. We provide 4k drone video and professional video production.

Check out our drone demo reel with examples of a variety of drone projects we have filmed and produced.

The following video was filmed and produced for Willet Family Farm and includes beautiful aerial landscape shots we filmed in Carroll County.

This video was filmed in Mozambique in 2020. We traveled there to film and photograph the positive effects of a clean water well that had been installed. This video gives a short recap of our trip.

GLBAL media is proud to provide aerial drone video services for documentary films, promotional videos, real estate, agriculture, architecture, events, landscape, and more. We are located in Westminster, Maryland and our drone operators are available for travel. Contact us today to start your project.

 

Barrier-Free Video – October 2021 Hey Westminster Grant Recipient

Barrier Free video shoot Hey Westminster GLBAL media

We filmed the Barrier-Free video in Westminster, MD as part of the October 2021 Hey Westminster Grant. Barrier-Free is a non-profit, disability service organization that provides inclusive art, self-advocacy, and social programming to the community for adults with disabilities.

Barrier-Free started to meet a need for more inclusive theater programming in Carroll County, MD. They offer a two week free trial for new members. Barrier-Free’s trial is so successful that they have over a 96% retention rate. The Hey Westminster grant will provide Barrier-Free with a budget for costumes and props that membership tuition struggles to cover.

Check out the video that we filmed and produced for Hey Westminster for the October 2021 grant recipient Barrier-Free.

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in Westminster.

Barrier Free video shoot Hey Westminster GLBAL media

Barrier Free video shoot Hey Westminster GLBAL media

Barrier Free video shoot Hey Westminster GLBAL media

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

We’ve moved!

GLBAL media Westminster location
WE’VE MOVED!
Don’t worry, we’re not going too far. We’re excited to now be in downtown Westminster where we are renting a private office at Together Studios. At this new location we’ll now have access to:
  • Ting gigabit fiber Internet
  • Meeting rooms
  • Permanent photo/video studio
  • Convenient location
All of this will allow us to serve our clients (near and far) more efficiently.
Come check out the new space on Monday, November 8th at 7 pm for our open house! RSVP here: https://fb.me/e/PZpWhPDI
Check out some photos of our office and the building we are located in.
GLBAL media
5 S Center St.
Westminster, MD 21157

GLBAL media office

GLBAL media Westminster location

GLBAL media office at Together Studios

The cowork space in Together Studios:

Together Studios cowork

The photography and video studio at Together Studios:

Together Studios photography studio

The private meeting room at Together Studios:

Together Studios meeting room

GLBAL media’s private office:

GLBAL media office

GLBAL media office

GLBAL media office at Together Studios

Work with us: https://www.glbalmedia.com/services/

THIS GIRL – WorldServe International

THIS GIRL picture

Today GLBAL media is excited to announce the launch of THIS GIRL, a nonprofit campaign for WorldServe International. WorldServe International is a nonprofit organization working to provide clean water, sanitation, education, and economic opportunities.

About a year ago they reached out to us to develop the brand identity for a new initiative. After reviewing the program that they planned on implementing in some African communities we recognized that the heart of the program was empowerment for young women who don’t have a voice. This direction on focusing on the girls’ dignity led us to name this new initiative THIS GIRL.

From the beginning, WorldServe International and GLBAL media set out to create a brand that would allow everyone to participate in helping girls thrive.

This is not a topic that should be exclusive to women/girls. We thought that this brand should be represented in a way that everyone feels comfortable sharing the content, championing the cause, and being involved in providing dignity, health, and education for girls.

WorldServe has long recognized that women and girls are disproportionately affected by water scarcity.

When water is present, great things can happen, especially in the area of education for girls. When girls are finally able to attend school, WorldServe International wants to do everything possible to keep them going! A challenge with which many girls struggle is the ability to attend school during their menstrual cycle. Inadequate restroom facilities, a lack of hygiene products, and rampant taboos mean that girls in developing countries miss nearly a full week of school every month. As absences add up, girls may fall so far behind that they don’t return.
The lack of water in many school settings limits the effectiveness of washable sanitary products and other solutions (such as tampons and cups). Further, the economic and environmental challenges inherent in traditional “manufactured” products could result in new difficulties. Ultimately an award-winning compostable pad production system created by Aakar Innovations was discovered as the perfect solution. With compassion and grace, the girls learn what menstruation is, its role in the lives of healthy women and girls, and benefit from a dialogue where their great potential and self-worth are affirmed.

 

 

THIS GIRL dignity, health, & education

If this story resonates with you and you would like to join THIS GIRL, here’s how you can get involved:

Text the words “this girl” to 844-928-4123 to join for $12/month

$12 a month provides a girl with dignity, health, and education. WorldServe International distributes 100% compostable sanitary pads (made locally by women employed at a fair wage!), along with a comprehensive menstrual health curriculum, and undergarments. Without this basic dignity, a girl can miss up to 4 days of school each month!

Our role in the THIS GIRL brand, campaign, and website.

WorldServe approached GLBAL media in the summer of 2020 about creating a new program for menstrual hygiene. The intent was to create a program that everyone could have a conversation about because it is not just an issue that affects women.

We spent the next month developing the name and brand for it, then developed a marketing strategy. We created the branding, designed the logos and packaging, edited the video, designed the webpage, created the marketing and overall message, and are continuing to develop new marketing materials for THIS GIRL under the WorldServe International organization.

THIS GIRL logo and brand colors defined

 

THIS GIRL custom packaging designs for welcome kits

 

This Girl welcome kit

Learn more about our story-first approach to brand identity, graphic design, and campaign development services for nonprofits.

Live streaming

livestream to facebook instagram youtube

GLBAL media is a live streaming production company located in Westminster, Maryland. Starting in 2020, everyone began live streaming, but it is something that we’ve been doing for the past few years. With the influx of more companies, churches, and events looking to live streaming in order to stay connected with people and offer virtual options, live streaming quality is becoming more and more crucial.

We help organizations to live stream to multiple platforms, like Facebook, YouTube, and Instagram, at the same time with a cohesive experience across all of them.

We designed and built out a live streaming system for Deep Run Church. We live streamed their first and they’ve been running it themselves ever since. They wanted to be able to stream to YouTube & Facebook simultaneously and we were able to set them up to do that.

We did the initial research to determine the best live streaming platform for their needs. This helped us determine the best live steaming software for them. We evaluated livestreaming software such as streamyard, OBS, and Vmix.

We ordered the equipment, configured hardware and software, and trained their staff to set up and run the equipment and live steam. Some of the equipment in their custom portable live stream kit were a laptop with the correct software, audio interface, cameras, cables, chargers, and tripods. Deep Run Church needed it to be portable because they set up and take down weekly. It all packs up easily into the cases shown in the graphic.

custom portable live stream kit

This is the first live stream by Deep Run Church utilizing our live streaming kit we created for them.

 

Below is an example of the presentation of a live streamed church service that we produced.

livestreaming to multiple platforms

We also worked with ChildFund and Lauren Daigle for a live stream fundraising event that was broadcasted to multiple platforms simultaneously.

livestreaming to multiple platforms

The video below is the Women in Sports Panel for the US open squash tournament in Philadelphia. We provided photos and videos for the event for several years prior to the live steam shown below. We provided live streaming for this panel because they had a limited number of seats available in person. This live stream made the panel interview accessible to many more viewers.

SDA pro tour is the Squash doubles association. The events are held at private clubs and aren’t open to the public. In order to make squash more accessible to the public they began to live stream the events. We built out all of the equipment for it to suit their needs, similar to the project for Deep Run Church that we shared above.

Learn more about our video production services at https://www.glbalmedia.com/services/maryland-video-production/.

Nonprofit fundraising videos

Nonprofit fundraising videos

GLBAL media is a digital agency for nonprofits. We film and produce fundraising videos and nonprofit videos. Some of our past projects have been for ChildFund and Lauren Daigle, Children International and MercyMe, and a Westminster, Maryland nonprofit Together We Own It.

Often we work closely with nonprofits and artists to develop unique digital campaigns tailored to their brand like the ones below for ChildFund and Lauren Daigle tour and the two for Children International and MercyMe.

We also film and produce videos for nonprofits like the one below for Together We Own It located in Westminster, Maryland. In this blog, we shared the story of how this video led to an individual donating a $10,000 gift to Together We Own It because they saw this video on social media. As a company, we believe in the power of storytelling and how it inspires others to take action.

GLBAL media is a Maryland video production agency that specializes in filming and producing nonprofit videos. Our team of videographers has a combined experience of over 40 years in video production and marketing. As a Story First Creative Agency, we believe every good video should start with a story. Our Westminster, MD videographers are available for worldwide travel. Whether we’re shooting in Africa, in a conference room, or out on tour with a band, we have an experienced team of videographers, storytellers, and animators to make your production a reality.
Learn more about our video production services for nonprofits.

2021 GLBAL good recipient

Squarespace web design for sonisunshine.com

Last year we created the GLBAL good as an annual giveback from our company to fund various projects/causes that we believe align with our vision to bring the world together, and share those success stories with you.

We are excited to announce that this year our team voted unanimously and selected Soni Sunshine as our 2021 GLBAL good recipient!

This year’s recipient is Soni Sunshine, a resource for people facing a cancer diagnosis for themselves or a loved one.

Glbal good logo

Sonia herself is currently battling cancer and despite her many challenges continues to have a passion to serve others first. As a company, we are thankful to be able to support her efforts during this time in a small way. When we first contacted Casey and Sonia to share the news with them, right away she said that she wanted the funds to be used for their “Help is on the way fund” to support other cancer patients.

We have worked with Sonia and her husband Casey for about 7 years on multiple projects. Most recently, we built the Soni Sunshine website for them.

 

If you or someone you know is in need of cancer treatment resources visit the Soni Sunshine website to see all that they have to offer.

Fall 2021 Tours

Newsboys ChildFund content by GLBAL media

A large portion of the work GLBAL media does is for those in the entertainment and music industry. We have a variety of designs and videos that we have done for upcoming tours starting soon in the fall of 2021. If you’re headed to a show on any of these tours keep an eye out for some of our work: Lauren Daigle, MercyMe, Newsboys, Crowder, I Am They, Danny Gokey and Tauren Wells.

Here’s some samples of the design and video work we created:

I AM THEY

We created banner designs and a booth display for ChildFund and I AM THEY. Their tour began on September 17th.

Sponsor a child poster ChildFund and I AM THEY by GLBAL media

Sponsor a child poster ChildFund and I AM THEY by GLBAL media

ChildFund sponsor a child display for I AM THEY

 

Lauren Daigle

The Lauren Daigle and ChildFund tour begins on September 24th. We created a video for the Lauren Daigle tour, on-screen content, a booth display, and the water bottle and letter writing kits for ChildFund’s child sponsorship program. Two of the GLBAL media team members will also be on week one of the Lauren Daigle tour on behalf of ChildFund.

 

 

Lauren Diagle Child Fund GLBAL media Lauren Diagle Child Fund GLBAL media Lauren Diagle Child Fund GLBAL media Lauren Diagle Child Fund GLBAL media

Newsboys

GLBAL media created the booth display and custom envelope designs for the Newsboys tour with ChildFund. Their tour begins on September 19th.
Newsboys ChildFund content by GLBAL media
Newsboys ChildFund content by GLBAL media
Newsboys ChildFund content by GLBAL media
Newsboys ChildFund content by GLBAL media

MercyMe

We created the Children International video for the MercyMe tour that begins on October 1st. View a short clip from the full video below. We also created the on-screen content shown for Children International during the MercyMe tour.
Learn more about our creative services for the entertainment industry at https://www.glbalmedia.com/entertainment/.

Fiddlers Green Farm Video – September 2021 Hey Westminster Grant Recipient

Fiddlers Green Farm Hey Westminster grant recipients

We filmed the Fiddlers Green Farm video outside of Westminster, MD on an organic hemp farm as part of the 2021 Hey Westminster Grant. Their CBD is cared for from seed to bottle with great intention to offer the most beneficial plant products possible. The Fiddlers Green Farm team is fully committed to restorative agriculture, social and environmental justice, and being stewards of the land.

Check out the video that we filmed and produced for Hey Westminster for the September 2021 grant recipient Fiddlers Green Farm:

 

Check out some behind-the-scenes of GLBAL media filming for the Hey Westminster video in the Westminster area.

Behind the scenes filming in Westminster, MD

Caelan and Justin filming in Westminster, MD

Caelan Gregory filming for Fiddlers Green Farm Video

Fiddlers Green Farm Hey Westminster GLBAL media behind the scenes

Video shoot with GLBAL media and Fiddlers Green Farm

Fiddlers Green Farm Video - Hey Westminster GLBAL media behind the scenes

Fiddlers Green Farm Video - Hey Westminster GLBAL media behind the scenes

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

How to choose the best web designer for you

GLBAL media team

If you are feeling overwhelmed with choosing the best web designer, this blog will help you make a confident choice that is best for you. Here are a few things to consider before you reach out to a web designer.

 

What size of company do you want to work with?

Larger companies have departments that are dedicated to each area. They have sales teams, designers, and developers. At times this can be helpful however when it comes to web design we’ve found that having a dedicated contact person makes the process much smoother. Our company has a small team of web designers dedicated to delivering you with the best possible results. You will have a consistent contact person. There’s no middle man in communication during the whole process. You’ll be speaking to someone who understands the website design and development language and can help if there are any areas you have questions. It allows us to customize your process to the needs that you have.

How many pages are you looking for?

In order to receive an accurate quote, you will need to know how many pages your website will have. These typically include Home, About Us, Services, Contact, etc.

How often do you plan to update your website?

Do you want to be able to update your website yourself or is that a service you’d like to be included with the website company that you choose to work with? Some people are very tech-savvy and like the idea of updating themselves. However, the majority of our clients prefer to be able to send us any updates that they require so that they can focus on the amazing work they’re doing.

Soni Sunshine GLBAL media testimonial

https://www.sonisunshine.com/

What design style do you like?

Who you consider to be the best web designer might be different than someone else because of the aesthetic you like. It can be helpful to browse some websites for inspiration. Make note of what elements or features stand out to you and why. We suggest browsing within your industry and a little outside of your industry for inspiration.

What is your goal turnaround time?

Every company has its own unique turnaround schedule depending on its capacity and its process. You’ll want to find a company that can meet your goal turnaround time. At GLBAL media we typically have a 30-day turnaround time from start to finish.

What industries do they work in?

The majority of the time it is smart to work with a company that has experience designing and building websites for the industry that you are in. Staying within the same industry is helpful to be aware of industry-specific needs and trends, as well as what works and doesn’t work when it comes to websites for your industry.

Browsing websites GLBAL media

What is your budget?

This is very important as there are companies that range the spectrum for investment.

What platform will your site be built on?

WordPress, Squarespace, and Wix are popular site platforms that we utilize to build our clients’ websites. If you’d like you can do some research into each of these options to decide what is best for you. If you’re unsure or have no preference, feel free to reach out to us, we’d be happy to help guide you in the best choice for you.

Do you have a preference for outsourced or in-house coding?

Outsourcing coding is a common practice among website companies. Whenever possible we prefer to keep the entire process in-house to ensure consistency and the highest possible quality.

Website testimonial Karli VonHerbulis

https://thirdculturethriving.com/

Do you need a blog or e-commerce site?

If you know you need one or both of these things be sure to work with a company that is familiar with building out these components.

Do you have your domain name or need hosting?

Check with the company you’re inquiring with whether they provide these services for their clients or if you’re required to already have that in place prior to working with them. If you do not already have a domain name or host service we can do those things for you as a part of our 10 step website design process (link to page).

Does the company’s geographical location matter to you?

Are you desiring to work with a company fully virtual or are you desiring some in-person interaction? Take this aspect of your desired experience into consideration when deciding on a company to work with. While we work with clients from all over the world our offices are located in Westminster, MD and we’d love to host you for a discovery meeting.

maryland graphic

Do you need a website designer, website developer, or all-in-one?

A website developer specializes in how a website functions and the user experience (UX). They’re focused on functionality, custom forms, custom online store elements, and user interaction. A web developer is really great at making a site work well, but may not make a site that looks great.

A website designer specializes in the user interface (UI). They’re focused on how a website looks, feels, and the aesthetic. A web designer is really great at making beautiful websites, but may not make a site that functions great for the UX.

Ideally, you want a company that can do both for you. Your site should both look and function great for your users.

UX UI graphic GLBAL media

What happens after your website is built?

Some companies hand over a website and don’t provide any ongoing services unless you come back and contract with them again for changes or updates. At GLBAL media we provide ongoing maintenance for all of our websites which includes: SSL certificates, hosting, security updates, weekly backups, text/image/video updates, as well as phone and email support.

Next step: inquire.

Once you have these decisions made, your next step is to contact a company that best fits your desired experience. It would be wise to inquire with more than one company so that you can compare their offerings and investment levels.

Download our free Checklist Guide to prepare for your website. Click here.

Website checklist guide free download GLBAL media

 

Watch to learn about our website design process.

Learn more at https://glbalmedia.com/services/maryland-web-design/

Rudolph Girls Books August 2021 Hey Westminster Grant Reipients

Rudolph Girls Books Hey Westminster Grant

Rudolph Girls Books is a new small business in downtown Westminster, Maryland. Named in honor of the co-founders and sisters’ mother and their shared maiden name, Rudolph Girls Books opens this weekend, August 13 2021 in the Winchester Exchange building. Alison & Nikki are a book-loving pair passionate about bringing a cozy book shopping experience to Carroll County.

Check out the video that we filmed and produced for Hey Westminster for the August 2021 grant recipient Rudolph Girls Books:

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, filming for the Hey Westminster video in downtown Westminster.

Rudolph Girls Books Hey Westminster Grant

Rudolph Girls Books Hey Westminster Grant

Rudolph Girls Books Hey Westminster Grant

Rudolph Girls Books Hey Westminster Grant

Rudolph Girls Books Hey Westminster Grant

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

The Well nonprofit brand design

The Well nonprofit brand for WorldServe by GLBAL media

GLBAL media is excited to share a new nonprofit initiative that was launched at  Light The Way Music Festival. We created this fundraising initiative called The Well for WorldServe International. We had multiple roles for creating and executing the launch of The Well.

We consulted on the arrangement and presentation approach at the festival. We developed the concept of the monthly giving program “The Well”. We designed The Well logo and branding. We designed the welcome email that went to all Light The Way Festival attendees. We designed banners for the activation tent at the festival. We designed 4×6 postcards for the festival attendees. We also provided photography and video for the festival recap. You can see our concert photography and video recap on this blog: Light The Way Music Festival.

The Well nonprofit brand for WorldServe by GLBAL media The Well nonprofit brand for WorldServe by GLBAL media

If you’d like to partner with The Well click here https://www.worldserveintl.org/thewell

Light The Way Music Festival

WorldServe Light The Way Music Festival 2021

GLBAL media had the opportunity to provide concert photography and video coverage at Light The Way Music Festival in Rogersville, MO. This concert featured artists TobyMac, For King and Country, and Cain.

Check out the video below that we filmed and produced to highlight WorldServe’s involvement at Light The Way Music Festival and some of our favorite photos.

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

For King and Country at Light The Way Music Festival 2021

Light The Way Music Festival 2021

Light The Way Music Festival 2021

TobyMac at Light The Way Music Festival 2021

TobyMac at Light The Way Music Festival 2021

TobyMac at Light The Way Music Festival 2021

TobyMac at Light The Way Music Festival 2021

TryVent – August 2021 Hey Westminster and Kahlert Foundation grant recipient

TryVent Hey Westminster

TryVent is the August 2021 Hey Westminster and Kalhert Foundation grant recipient. TryVent is an initiative that introduces community members to different forms of physical activity in a one-day celebration of wellness. They will be partnering with the City of Westminster Recreation & Parks Department and other Downtown Westminster, Maryland health and fitness providers to have a grand re-opening of our city. Participants of ALL ages will be able to gather in a fun, unique setting to “Try” different sports and recreational activities, as well as win health/fitness related prizes and giveaways.

The Partnership for a Healthier Carroll County is planning for TryVent 2021 to be held Sunday, September 12th, 2021 in Westminster City Park. More details about the event can be found here.

TryVent Hey Westminster Maryland

Watch the video that we filmed and produced for the August 2021 Hey Westminster! and Kahlert Foundation grant winner TryVent.

The moment Tasha Cramer & Dot Fox learn that the grant is for 5x the amount they thought they were receiving!

TryVent Hey Westminster TryVent Hey Westminster TryVent Hey Westminster TryVent Hey Westminster

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, and GLBAL media team member, Caelan Gregory, filming for the Hey Westminster video in Westminster, Maryland.

TryVent Hey Westminster Maryland GLBAL media

TryVent Hey Westminster Maryland GLBAL media

TryVent Hey Westminster Maryland GLBAL media

TryVent Hey Westminster Maryland GLBAL media

TryVent Hey Westminster Maryland GLBAL media

TryVent Hey Westminster Maryland GLBAL media

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

For consideration for a future Hey Westminster!/Kahlert Foundation funding opportunity, applicants must be a registered 501(c)(3) nonprofit organization and submit through https://heywestminster.com/apply/. Projects should focus on doing new and exciting work in Westminster; education, healthcare, youth programs, veteran support, and human services are prioritized.

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Downtown Westminster Farmers’ Market Video – July 2021 Hey Westminster grant recipient

Downtown Westminster Farmers' Market

Founded in July 1994, the Downtown Westminster Farmers’ Market has become a staple in Carroll County during the spring, summer, and fall. Featuring vendors from the county and surrounding areas, the Farmers’ Market provides the perfect opportunity to support local businesses. The Farmers’ Market is currently managed by Brooke Hagerty, owner of The Food Chick.

Downtown Westminster Farmers' Market

Downtown Westminster Farmers' Market

Watch the video that we filmed and produced for Hey Westminster for the July 2021 grant recipient, the Downtown Westminster Farmers’ Market.

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, filming for the Hey Westminster video in downtown Westminster.

Downtown Westminster Farmers' Market

Downtown Westminster Farmers' Market

Downtown Westminster Farmers' Market

Downtown Westminster Farmers' Market

Downtown Westminster Farmers' Market

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Westminster Pride Festival – June 2021 Hey Westminster Grant Recipient

The Westminster Pride Festival Fund exists to assure the success of a yearly festival that includes information, support, music, art, food and overall acceptance and solidarity within the LGBTQ+ community, their allies and the Carroll County community. The Westminster Pride Festival will create a safe space for the LGBTQ+ community to express themselves, increase visibility and foster respect for those who want to express their own sexual and gender identity.

This grant will start the yearly tradition of awarding a scholarship to help support a graduating LGBTQ+ high school student with their academic future.

Watch the video that we filmed and produced for the June 2021 Hey Westminster! grant winner the Westminster Pride Festival.

 

 

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Expanding Boundaries International – June 2021 Hey Westminster Grant Recipient

Hey westminster grant recipient GLBAL media

Hey Westminster! is proud to announce a new partnership with the Kahlert Foundation. A highly-respected philanthropic organization with deep local roots, the Kahlert Foundation will award grants to nonprofit applicants selected by the Hey Westminster! trustees over the coming year.

The inaugural recipient of the partnership is Expanding Boundaries International, an educational nonprofit focused on connecting future leaders through technology and international education. Watch the video below to learn more about Expanding Boundaries and discover how they will use their $5,000 grant to link Carroll County, Maryland students with opportunities around the world!

Watch the video that we filmed and produced for the June 2021 Hey Westminster! and Kahlert Foundation grant winner Expanding Boundaries International.

 

Hey westminster grant recipient GLBAL media

Hey Westminster grant recipient GLBAL media

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, filming for the Hey Westminster video in Westminster, Maryland.

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

For consideration for a future Hey Westminster!/Kahlert Foundation funding opportunity, applicants must be a registered 501(c)(3) nonprofit organization and submit through https://heywestminster.com/apply/. Projects should focus on doing new and exciting work in Westminster; education, healthcare, youth programs, veteran support, and human services are prioritized.

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Rhythmic Rehab – May 2021 Hey Westminster Grant Recipient

Hey Westminster May 2021 grant recipient Rhythmic Rehab

Rhythmic Rehab, owned by Occupational Therapist Brandon Falk, is a program utilizes the many therapeutic benefits of boxing and drumming in order to help individuals struggling with movement disorders and other disabilities to improve control of their minds and bodies. Rhythmic Rehab operates out of the ARC of Carroll County.

Watch the video that we filmed and produced for Hey Westminster for the May 2021 grant recipient, Rhythmic Rehab.

 

The ARC of Carroll County

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, filming for the Hey Westminster video in downtown Westminster.

GLBAL media behind the scenes filming

GLBAL media behind the scenes filming

GLBAL media behind the scenes filming

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

The power of storytelling

The power of storytelling GLBAL media video production maryland

As a company we believe in the power of storytelling and how it inspires others to take action. Each month we have the honor of producing the videos of Hey Westminster‘s grant recipients and sharing the story behind their company. In January we were introduced to Katie Kirby the Executive director of Together We Own It and the first grant recipient from Hey Westminster.

Katie has been working hard for years to build an amazing nonprofit based out of Westminster, MD that serves the youth in Carroll County. Together We Own It serves over 700 children across the state of Maryland; primarily in Carroll and Wicomico County. They strive to foster a sense of connection between youth and their community by connecting people and resources, mentoring, providing educational enrichment, and recreational empowerment.

The power of storytelling GLBAL media video production maryland

Their recognition by Hey Westminster and the video we produced for them gained the attention of a local individual who wanted to learn more.

Read Director, Katie Kirby’s story:

Good morning! I just wanted to share the ripple effect that we’ve had after being the first Hey Westminster recipient. Someone saw the video that GLBAL media put together about us after we received the award. This person followed up and met with us, intrigued by how we got started and how far we’ve come, and ended up making a $10,000 individual donation. As a small but thriving organization, those dollars go so far here and we are excited to be able to continue to expand our work in Westminster. The impact your contribution has made in allowing us to provide 2 stipend positions for high school students to work with our team and lead youth programming has been incredible. I can’t thank you guys enough for what you are doing and the support you’ve given us as an organization! It means the world to us.
Best,
Katie Kirby

While we can’t guarantee that every video we produce will result in a $10,000 gift, we do believe that your story will help inspire others and allow people to learn more about your company. To learn more about GLBAL media’s video production, graphic design, & brand identity’s services visit https://glbalmedia.com/services/

Check out Together We Own It’s Hey Westminster video:

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

 

Third Culture Thriving

Third Culture Thriving website screenshot

Today we are excited to reveal the new brand and website for Third Culture Thriving!

The Founder, Karli VonHerbulis, is located in Kigali, Rwanda. Karli & Justin Willet have worked together on different creative projects dating back to as early as 2011. Working together on her vision for the brand identity and website for Third Culture Thriving was extra special because of the long history of friendship and collaborative creative efforts.

This project was also very unique since she is located on the other side of the world in a completely opposite time zone. Many times Justin would send off content to be reviewed at the end of his workday and return the following day to Karli’s response because their days and nights are opposite. It added a unique working element since GLBAL media typically works with brands within the continental US.

Third Culture Thriving Story

We loved working to create the brand and website for Third Culture Thriving because of the purpose behind it. Third Culture Thriving is a place to find the resources and encouragement needed to cultivate home in the spaces between nations. Karli took her experiences, both good and hard, as a woman, wife, and mother moving overseas for mission work and turned them into solutions for other families on similar journies.

She shares the story of her experience of the inculturation process, trauma, and self-doubt, which motivated the creation of the resources and community that Third Culture Thriving offers to other missionary individuals and families. Karli says,

“I wanted to create a space where women wouldn’t feel alone, or like everything was out of their control. Where they could come for encouragement and camaraderie, and for practice resources to help them as they journey to create a home in a new place. Where struggling women could be seen, nourished, equipped, and supported in their journeys to thriving, whatever that means in their context. Where they could find hope.”

Through Third Culture Thriving, Karli truly has created a place to find the resources and community you need to thrive right where Christ has called you.

The Process

The first step in the process was to create the Third Culture Thriving brand identity. Karli created a mood board on Pinterest where we pulled inspiration for colors and designs.

We then moved into the logo design phase. Karli wanted to incorporate some floral elements, maps, and script fonts. We ended up not only designing the primary logo but additional brand assets as well that were implemented throughout the website.

With the brand identity, logos, and design elements ready then it came time to begin working on the website. Karli had previously built her own website using Squarespace and was looking for a more professional design that could incorporate her branding across all elements.

Third Culture Thriving website screenshot

We incorporated some of her custom design elements as buttons on her site to direct visitors to her pages with various resources.

Third Culture Thriving website screenshot

Watch this video for a quick overview of the Third Culture Thriving website.

 

The e-commerce aspect needed to include both free and premium downloads that she could control the number of download attempts and length until the link expired.

Third Culture Thriving website screenshot e-commerce

 

Another important aspect of the web design process is mobile design. We always design websites so that the mobile experience is cohesive with the desktop experience and optimized for the mobile user experience.

Third Culture Thriving mobile website screenshot

Check out the full website and brand identity at thirdculturethriving.com

 

Learn more about our brand identity, logo creation, and website design services.

5×7 Underground – April 2021 Hey Westminster Grant Recipient

Hey Westminster April 2021 grant recipient 5x7 underground

5×7 Underground is a small community of dedicated artists based in Westminster, Maryland. Right now 5×7 Underground is working on their Draw 5×7 initiative that was funded through the April 2021 Hey Westminster grant.

Watch the video we filmed and produced for Hey Westminster for the April grant recipient.

Check out some behind the scenes of GLBAL media’s owner, Justin Willet, filming for the Hey Westminster video in downtown Westminster.

Hey Westminster April 2021 grant recipient 5x7 Underground Justin Willet GLBAL media

Hey Westminster April 2021 grant recipient 5x7 Underground Justin Willet GLBAL media

Hey Westminster April 2021 grant recipient 5x7 Underground Justin Willet GLBAL media

Some of the 5×7 Underground group gathered for our video shoot to tell their story and draw the Sprouts sculpture located on Main Street Westminster. One of their members, Thomas Sterner (pictured below), was the artist who designed this sculpture.

Hey Westminster April 2021 grant recipient 5x7 Underground   Hey Westminster April 2021 grant recipient 5x7 Underground

Hey Westminster April 2021 grant recipient 5x7 Underground

Hey Westminster April 2021 grant recipient 5x7 Underground

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

WinterJam 2021

WinterJam We The Kingdom

Winter Jam was our first flight, first concert and first tour bus in nearly 365 days. Following several consecutive years of over 200 days of travel we were excited to get back on the road with some of our favorite artists and closest friends. Check out the video recap we created from week 1 of Winter Jam 2021 featuring Crowder and We The Kingdom.

During WinterJam, Justin served as team lead for ChildFund and oversaw the tour reps and volunteer training. While we were on the tour we also captured photography and video of We The Kingdom and Crowder’s performances as well as the post show meet and greet with sponsors.

WinterJam We The Kingdom

WinterJam Crowder and We The Kingdom

WinterJam We The Kingdom

 

GLBAL media also created the on-screen content for ChildFund’s presentation by Jeremy Willet, shown below. It was a cinematic experience where the video content had been filmed previously in Mozambique and Jeremy narrated live on stage.

ChildFund meet and greet with Crowder and We The Kingdom

Those who attended WinterJam and chose to sponsor a child with ChildFund had the opportunity to participate in a meet and greet with Crowder and We The Kingdom. Each night we would take a group photo of all of the sponsors with the artists.

We also designed the banners for their displays and graphics for the campaign.

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund meet and greet with Crowder and We The Kingdom

ChildFund Sponsor a child today

ChildFund Sponsor a child today

ChildFund Sponsor a child today

As a story-first creative agency, we were able to serve ChildFund through video and photography captured on-location in Mozambique in 2020 which we incorporated into video and designs that were utilized at WinterJam for their child sponsorship campaign.

Learn more about our Mozambique video shoot.

Gateway School – March 2021 Hey Westminster Grant Recipient

Gateway school Hey Westminster March 2021 Grant Recipients

Gateway School in Westminster, Maryland is an alternative educational setting designed to assist high school students to have successful school experiences. Gateway submitted their project of a remembrance garden to honor students they have lost and support the mental health of their students.

Watch the video we filmed and produced for Hey Westminster for the March grant recipient Gateway School:

Check out some behind the scenes on-location of Justin Willet filming Gateway School’s story:

Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

Gateway school Hey Westminster March 2021 Grant Recipients

Justin Willet of GLBAL media behind the scenes Gateway school Hey Westminster March 2021 Grant Recipients

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Mozambique Video Shoot 2020

In January 2020, we were invited to travel to Mozambique, Africa with ChildFund (501(c)(3) organization that connects children with what they need to grow up safe, healthy, educated and skilled, no matter where they are.) to document the progress that had been made in the sponsored community. We shared the end results of the project for ChildFund in a recent blog post. In this article, we are going to share some behind-the-scenes photos and the story of transformation that this community in Mozambique experienced because of child sponsorship.

Jeremy originally visited this village in Mozambique in 2018 for the first time because his son, who was 6 years old at the time, decided to sponsor a little boy named Sbsossiso who lived there. Jeremy describes the heart behind his trip:

“I went there for an entire month because I wanted to live amongst this group of people that were living in extreme poverty all the time and I wanted to be immersed into their situation to better understand it.”

Jeremy described the living conditions as challenging at best. They had one meal a day and access to water was a one-hour walk one way. If the well was dry or too far down for the children to reach they drank from the puddle on the ground shown in the photo above.

“Every day in the village there was a funeral, one day there was 3. All dying because of the water they had to drink.”

This lit a fire inside Jeremy. He began sharing the stories of these children on his social media to raise financial support for them through sponsorship.

“Every morning I woke up I would go find another child that was waiting to be sponsored. I’d take their picture and type out a little story and post it on Instagram hoping someone would see it. And all throughout the country people began to respond… It was my greatest joy every afternoon to return back to those homes and tell those children that they had been matched with a sponsor in America that would begin walking with them.”

This is a short video of a little girl who was told that she had been sponsored:

So many children in this community were sponsored that ChildFund was able to put in a clean water well. GLBAL media, was able to return with Jeremy, to the village to document the transformation that took place. Jeremy recalls his return visit in 2020:

“One of the most amazing privileges I had, was earlier this year I had the opportunity to go back… many had been sponsored for a complete year.”

He specifically noted the positive change in their faces, food supply, water, and clothing. GLBAL media was honored to partner with ChildFund to tell the story of this communities transformation through photography and video.

GLBAL media’s role in the ChildFund project in Mozambique:

We were specifically hired for photography, drone filming, camera 2 for an interactive-video campaign, and 360 filming for a virtual reality experience.


View more of our work from the nonprofit campaign for ChildFund & the Lauren Daigle World Tour.

Nonprofit Campaign | Lauren Daigle World Tour & ChildFund

Lauren Daigle World Tour ChildFund

A year ago GLBAL media was honored to work with ChildFund for the Lauren Diagle World Tour. We were able to serve ChildFund in many ways through nonprofit campaign development as well as on-site video and photography.

Lauren Diagle World Tour Child Fund

Lauren Diagle World Tour Child Fund

Lauren Diagle World Tour Child Fund

This nonprofit campaign also included a  12-month Letter Writing Kit that we created and designed for new sponsors.

This interactive kit provided sponsors with prompts to write to their sponsored child(ren) every month. The perforated pages made it simple for them to write directly in the book and remove to mail to their sponsored child(ren). We also designed custom-printed water bottles for the new sponsors.

Nonprofit Campaign | Lauren Daigle World Tour & ChildFund GLBAL media

Lauren Diagle Child Fund GLBAL media

 

GLBAL media also designed ChildFund’s custom banner and table display, as well as volunteer vests and flags.

nonprofit campaign design Lauren Diagle ChildFund GLBAL media

 

nonprofit campaign design Lauren Diagle ChildFund GLBAL media

 

Video Shoot in Mozambique.

In January 2020, we were invited to travel to Mozambique, Africa with ChildFund to document the progress that had been made in the sponsored community.  We were specifically hired for photography, drone filming, camera 2 for an interactive-video campaign, and 360 filming for a virtual reality experience campaign.

Some of the photos we created on this trip were included in the Letter Writing Kit shown above.

Nonprofit Campaign | ChildFund Mozambique

Behind the scenes of the filming process with our team.

ChildFund nonprofit campaign video film Mozambique

View more from our 2020 Mozambique video shoot project.

AYO Boutique Video – February 2021 Hey Westminster Grant Recipient

AYO Boutique

Owned by Durell Paige, AYO Boutique is an urban clothing brand and store that also hosts a variety of other entrepreneurs’ products. Originating in Baltimore City, AYO Boutique recently expanded to Westminster, Maryland. Durell and his team are passionate about creating solutions that serve the needs of the Westminster community.

AYO Boutique was awarded the Hey Westminster grant for February 2021.

Check out the video we filmed for Hey Westminster! February 2021 grant recipient, AYO Boutique. 

 

Behind the scenes from our AYO Boutique video shoot in Westminster, MD.

AYO Boutique AYO Boutique

GLBAL media is honored to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we meet with the grant recipient to share their story on video. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

Hey, Westminster Partnership

Hey, Westminster! logo

GLBAL media is excited to partner with Hey, Westminster to share the story of grant recipients each month! Once a month we’ll meet with the grant recipient to share their story on video and ways that others can get involved. Hey, Westminster is a local group that gives $1,000 grants every month to invest in innovative and creative ideas and solutions in the Westminster, Maryland community. 

We also had the honor of designing the logo and custom photo frame for Hey, Westminster!

Hey Westminster Logo Design

Check out the video we filmed below of the January 2021 grant recipient Together We Own It! 

Behind the scenes from our video shoot with Together We Own It in Westminster, MD.

Hey Westminster Video Shoot hey Westminster video shoot

Learn more about Hey, Westminster! and apply for one of their monthly grants here: https://heywestminster.com/

Learn more about GLBAL media’s graphic design & brand identity’s services: https://glbalmedia.com/services/

2020 GLBAL good recipient

GLBAL good - well

December 16, 2020

This company was founded out of a passion to bring the world together and support nonprofits and other do-good organizations. At the beginning of this year we had the opportunity to travel to Mozambique, Africa with our friends from ChildFund. The purpose of this trip was to capture photos and videos from the Zavala community who had recently had a clean water well installed. 2 years prior my brother, Jeremy Willet, had lived in this exact community for a month with his sponsored child and we were returning to see firsthand the difference access to clean water was making. The change that had taken place was unbelievable and to see the joy that was now spreading through the community was contagious. Shortly after this trip the entire world came to a halt as a result of COVID-19. Immediately as a company we started thinking of ways that we could help children around the world. That’s when the idea was born.

Introducing: #GLBALgood

Each year as a company we will designate a percentage of our profit to fund various projects/causes that we believe align with our vision to bring the world together, and share those success stories with you.

This year we have partnered with ChildFund to provide a hand pump well in Mozambique. Because of this new hand pump well, children will no longer have to make long, dangerous journeys on foot to collect water from unreliable, contaminated sources. Because of GLBAL media clients, children will be safer. They’ll have more time for school and play and they will be better protected from the risk of deadly waterborne diseases.

 

April 16, 2020 Update

The new well is complete and ready to use! Thank you ChildFund for the amazing work you do to support these communities!

GLBAL media expands to Nashville

Westminster, MD
December 7th, 2020
For Immediate Release
 
GLBAL media, based out of Westminster, MD plans to expand its services to Nashville, TN with the hiring of veteran non-profit strategist, Bobby Lingo as Strategic Marketing Manager.

Bobby joins an already ultra-experienced team of graphic designers, photographers, videographers, and non-profit experts lead by Creative Director and Owner, Justin Willet. GLBAL media is a creative agency serving non-profit organizations and the entertainment industry. Clients include international charities, Grammy-award winning artists, and White House officials.

 Bobby Lingo is a communicator, brand/campaign developer and strategic visionary. During his almost ten years at Compassion International, Bobby was instrumental in developing or advancing many campaigns such as One Meal One Day, Water For Life, Live58, Create Compassion and Bite Back. Today, Bobby uses his communication skills as a tour speaker for Thriving Charities Advocates (TCA), where he has represented organizations such as Children International, World Vision, and ChildFund. Bobby also serves as GLBAL media’s Strategic Marketing Manager, building brands, creating campaigns, and helping non-profits, churches, and para-church ministries expand their impact and influence.

Social Media for Business

social media for business

social media for business

Using social media for business is a great way to grow your business in nonconventional ways. Social media allows you to connect with your audience without the traditional hurdle of brick and mortar stores, large tv commercial budgets or pricey print advertisements. In 2020 approximately 3.8 billion people use social media, which is more than half of the world’s population. Even though social media apps like Facebook, Instagram, Twitter and more have become a large part of our daily routine they still require an ongoing strategy if you plan to leverage them for your business.

According to Broadband Search, in 2019, the average amount of time spent on social media was 144 minutes per day. This number is significant because it helps identify the fact that you are marketing to a captive audience. People are already using these social media platforms and with the right plan in place you’ll be able to position your brand in front of them.

GLBAL media has been fortunate to manage over $50,000 in ad campaigns and work with clients that have more than 3 million followers. Through these experiences we have developed a unique approach to running social media for business.

Step 1: Create your social media goals

Start by deciding your post frequency. How many times a week do you want to post? This can be a combination of articles, posts, stories, videos etc. Take in to account the amount of time needed to create each post and set a realistic number that you feel is instantly attainable. Hubspot recently shared that:

“Companies with less than 10,000 followers that post more than twice a day receive 60% fewer clicks per post than those companies that post 5 or fewer times a month. Pages with over 10,000 followers were the only ones for whom posting more often increased the number of clicks per post.”

Step 2: Identify your audience

Now that you’ve created your post goals it’s time to identify who you’re talking to. Before you start creating content it’s important to understand the type of followers you’re hoping to attract. Most likely these will be potential clients so start by looking at your current clients and their interests. Once you’ve narrowed down if it’s business owners, entrepreneurs, students, etc. it’s time to start creating.

Step 3: Develop creative content and messaging

Before opening Photoshop, Canva or any other design programs we recommend starting with a list of ideas. These can be as basic as:

  1. Client review
  2. Photo from a recent job
  3. Video tour of the office
  4. Holiday post

Once you have your list of “big ideas” you can start designing the media elements and messaging to accompany them. Try to avoid including links with ever post. Social media platforms reward organic material that starts a conversation. The algorithm typically punishes posts with outbound content.

social media calendarStep 4: Plan and schedule your posts

Your final step is to create your social media calendar. We recommend using a tool like Loomly to schedule all of your content which will allow you to map out your content a week or month at a time without having to remember to post each day. Although scheduling can effect your post performance it’s better to be consistent than not post at all. This is also a good time to evaluate whether or not you will boost any of your scheduled posts as most platforms will allow you to do this ahead of time.