We were happy to work on another project with JFJ and Sons. We have worked with the Felkners for over 5 years. Originally developing the JFJ and Sons website & now this new logo design and brand within their company. This time we created a new brand that is a subdivision within the JFJ and Sons company: Affordable Basement Solutions by JFJ and Sons. Since at times it will operate as a standalone brand it needed its own logo and branding.
We designed the branding, logo design, photography, and video for this new company.
For every branding client we create an accompanying brand guide. A brand guide is a helpful tool for individuals or whole teams to maintain a consistent brand presence. It visually showcases how to use your logos and what your brand fonts and colors are. For larger projects or campaigns we include key directions in wording and copy to use on the website, social media, and when talking about the campaign.
We photographed a recent basement renovation so that they would have photo content for this new brand that they can utilize on their website, social media, and on printed materials.
Check out the video that we filmed and produced in Maryland for Affordable Basement Solutions by JfJ and Sons.
As a part of this larger project, we also designed this custom proposal folder for JFJ and Sons.
The inside pages feature a letter from the owner, high-quality printed images of their work, testimonials from happy customers, and a list of the services that they provide. The folder pockets allow for them to insert custom proposals and information for their customers.